WEBVTT

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<v ->I'm Wendy Woods, Vice Chair,</v>

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Social Impact in Climate &amp; Sustainability with BCG.

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I'm Saskia Bruysten, Partner and Co-Founder International

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at Carbon Equity, and also BCG alumna.

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<v ->Saskia, when people think about private equity,</v>

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they often think about big institutions.

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But you're doing something different,

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you're democratizing the ability

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to invest in private equity around climate tech.

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Tell us why that's important.

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<v ->We realized when we started Carbon Equity</v>

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that more than 90% of the climate companies

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are not actually in public markets,

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but 99% of investors don't have access to this asset class.

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<v ->When we have such a big gap</v>

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for the climate finances needed, what I hear you,

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is creating a new source of opportunity

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among those consumers that are already funding things

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like solar and electric vehicles.

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<v ->There's something like 177 trillion</v>

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in the pockets of mass affluent

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and high net worth individuals,

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and we're trying to get like some small piece of that

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to get mobilized into the climate space,

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into the climate solutions,

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and that's really what we're trying to do.

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<v ->So what kind of signal does this democratization</v>

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of climate investment send to the broader system?

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What kind of ripple effect does it create?

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<v ->We wanted to create a product,</v>

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a tool that actually allows people

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to buy into that net zero future that we all want to see.

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We actually believe

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that that really changes people's mindsets.

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They don't end up feeling apathetic anymore

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and feeling that they can't be part of the solution.

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<v ->Really broadening the momentum and people's sense</v>

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of empowerment and agency around the challenge.

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<v ->Absolutely.
(bright music)</v>