WEBVTT

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<v ->Most companies and governments</v>

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fail to treat water as a strategic priority.

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That's often because it's undervalued, right,

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and priced incorrectly.

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In a world where floods, drought,

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degrading water quality increases,

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we're going to have to value water better

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and address the complexity around the issue.

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And Torsten, maybe you could share with us

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how BCG approaches that complexity around water.

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<v ->So, there are several aspects</v>

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where we at BCG bring our capabilities to the topic.

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Number one is if we combine the expertise

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of our infrastructure practice with our nature practice.

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And this is especially important

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because the water resilience of the future

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is probably always a combination

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of gray-engineered solutions and nature-based solutions.

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And number two, water resilience

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and strategic water management

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will increasingly become a tech play.

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Here is where BCG

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can bring its enormous technological capabilities

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to the table.

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And last but not least,

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BCG helps to navigate a very complex stakeholder landscape.

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<v ->Now, you mentioned that water needs the ideas</v>

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brought together to solve the crisis.

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That's probably

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because it's the ultimate shared resource, right?

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It's local, it can be hyper-local,

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which means to solve it,

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efficiency cannot be the only answer.

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You have to go beyond the offense line,

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and that's where partnerships come into play.

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There's not always a clear business model

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for collective action,

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but that's what makes it an interesting problem.

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(upbeat music)