(soft music)
Narrator: Since 2003, BCG has been proud to partner
with the world's largest humanitarian agency,
the Nobel Prize-winning World Food Programme.
Over 400 BCGers have worked with WFP
on 150 projects in over 30 countries worldwide.
BCG has enhanced effectiveness across strategic,
operational, and organizational issues,
helping to meet urgent food needs
and to develop longer-term solutions to hunger
and food insecurity.
We've applied the concept of smart simplicity
to the urgent and complex task of child stunting,
caused by chronic hunger,
and we've started to see change where it matters,
on the ground.
-: If your child is stunted,
and that will happen between the age of nought and two,
they will be cognitively impaired, more susceptible
to non-communicable diseases for the rest of their life,
and it has actually a pretty significant 10% to 12% impact
on economic development.
It's a very real problem, it's called hidden hunger,
and it's not something we see very much
in the Western world.
-: The goal of the stunting free model was to really develop
an innovative approach that really helps address
the prevalent stunting rates, not just in Rwanda,
but it can also be applied to other developing countries
and other countries where the stunting is a key issue.
This really is a good opportunity to be able to contribute
to improving the quality of life and longevity
of millions of children.
(children sing)
Narrator: Founded in 2015 by former BCG project leader
Bernhard Kowatsch, WFP's innovation accelerator identifies,
nurtures, and scales disruptive startups
and innovations to end global hunger.
In 2020, its innovations directly impacted
the lives of two million people
and indirectly affected many more across the globe.
-: Globally still, 690 million people suffer from hunger.
So, we need more innovations and new ideas.
We've benefited a lot from BCG's experience
in the innovation space,
but also technology in digital world.
We also benefit from the individual passion
of the team members that come and work on our projects
that help us reach the goal of zero hunger globally.
Narrator: BCG has worked with WFP
to transform organizational processes,
from planning and decision making,
to fundraising and grantmaking,
to knowledge management and human resources and more,
resulting in better efficiency and increased impact.
-: I saw two areas of tangible impact.
The first is freeing up
WFPers time
as well as resources to focus on what they do best,
being at the frontline of operations
to benefit beneficiaries.
And our project ensured that every incremental dollar
and people's time was used towards that.
The other type of impact I saw was more internal
and cultural to WFP.
I saw how if you could use data to make sure
that people from across the organization,
regardless of whether you're an area office in Uganda
or headquarters in Rome,
you're able to see how your work links to the ultimate goal
of ending hunger by 2030.
Narrator: BCG Gamma, our dedicated, advanced analytics
and data sciences team, and BCG consultants,
have helped WFP transform from a traditional
relief organization into one that deploys leading-edge,
data-driven solutions to work more impactfully
with other NGOs and governments.
-: We supported WFP in accelerating their efforts in
delivering social safety nets for vulnerable population.
The objective was to leverage advanced analytics
and advanced modeling techniques
to help them build the right, most compelling arguments
for governments and donors to accelerate this effort.
In one of the countries where WFP operates,
we were able to very quickly quantify the impact
that the COVID-19 crisis has had
over the vulnerable population
at a very, very granular level.
We were able to identify what types of households
were impacted, where do they live,
to which extent were they impacted,
and the amount of support that would be needed
for them to support them through the crisis.
(upbeat music)
Narrator: BCG looks forward to working with WFP
to bring the best of its capabilities
in organizational excellence,
innovation, digital, analytics,
and data to enhance WFP's leading position
as a provider of humanitarian aid.
-: Our partnership with the World Food Programme,
it's all about our joint commitment to delivering
impact at a scale.
In this case, by bringing innovative solutions,
resources, and hope to people and communities
around the world who need it most urgently.
We are deeply honored and proud to be working side by side
with an organization like the World Food Programme.
(upbeat music)
Narrator: We look forward to our continued partnership
in the coming decade, working together to alleviate hunger.