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Since 2003, BCG has been proud to partner
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with the world's largest humanitarian agency,
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the Nobel Prize-winning World Food Programme.
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Over 400 BCGers have worked with WFP
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on 150 projects in over 30 countries worldwide.
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BCG has enhanced effectiveness across strategic,
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operational, and organizational issues,
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helping to meet urgent food needs
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and to develop longer-term solutions to hunger
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and food insecurity.
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We've applied the concept of smart simplicity
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to the urgent and complex task of child stunting,
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caused by chronic hunger,
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and we've started to see change where it matters,
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on the ground.
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If your child is stunted,
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and that will happen between the age of nought and two,
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they will be cognitively impaired, more susceptible
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to non-communicable diseases for the rest of their life,
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and it has actually a pretty significant 10% to 12% impact
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on economic development.
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It's a very real problem, it's called hidden hunger,
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and it's not something we see very much
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in the Western world.
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The goal of the stunting free model was to really develop
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an innovative approach that really helps address
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the prevalent stunting rates, not just in Rwanda,
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but it can also be applied to other developing countries
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and other countries where the stunting is a key issue.
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This really is a good opportunity to be able to contribute
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to improving the quality of life and longevity
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of millions of children.
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(children sing)
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Founded in 2015 by former BCG project leader
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Bernhard Kowatsch, WFP's innovation accelerator identifies,
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nurtures, and scales disruptive startups
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and innovations to end global hunger.
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In 2020, its innovations directly impacted
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the lives of two million people
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and indirectly affected many more across the globe.
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Globally still, 690 million people suffer from hunger.
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So, we need more innovations and new ideas.
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We've benefited a lot from BCG's experience
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in the innovation space,
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but also technology in digital world.
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We also benefit from the individual passion
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of the team members that come and work on our projects
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that help us reach the goal of zero hunger globally.
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BCG has worked with WFP
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to transform organizational processes,
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from planning and decision making,
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to fundraising and grantmaking,
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to knowledge management and human resources and more,
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resulting in better efficiency and increased impact.
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I saw two areas of tangible impact.
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The first is freeing up
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WFPers time
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as well as resources to focus on what they do best,
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being at the frontline of operations
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to benefit beneficiaries.
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And our project ensured that every incremental dollar
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and people's time was used towards that.
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The other type of impact I saw was more internal
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and cultural to WFP.
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I saw how if you could use data to make sure
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that people from across the organization,
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regardless of whether you're an area office in Uganda
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or headquarters in Rome,
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you're able to see how your work links to the ultimate goal
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of ending hunger by 2030.
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BCG Gamma, our dedicated, advanced analytics
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and data sciences team, and BCG consultants,
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have helped WFP transform from a traditional
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relief organization into one that deploys leading-edge,
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data-driven solutions to work more impactfully
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with other NGOs and governments.
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We supported WFP in accelerating their efforts in
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delivering social safety nets for vulnerable population.
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The objective was to leverage advanced analytics
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and advanced modeling techniques
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to help them build the right, most compelling arguments
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for governments and donors to accelerate this effort.
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In one of the countries where WFP operates,
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we were able to very quickly quantify the impact
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that the COVID-19 crisis has had
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over the vulnerable population
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at a very, very granular level.
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We were able to identify what types of households
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were impacted, where do they live,
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to which extent were they impacted,
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and the amount of support that would be needed
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for them to support them through the crisis.
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(upbeat music)
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BCG looks forward to working with WFP
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to bring the best of its capabilities
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in organizational excellence,
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innovation, digital, analytics,
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and data to enhance WFP's leading position
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as a provider of humanitarian aid.
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Our partnership with the World Food Programme,
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it's all about our joint commitment to delivering
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impact at a scale.
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In this case, by bringing innovative solutions,
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resources, and hope to people and communities
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around the world who need it most urgently.
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We are deeply honored and proud to be working side by side
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with an organization like the World Food Programme.
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(upbeat music)
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We look forward to our continued partnership
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in the coming decade, working together to alleviate hunger.