We make investment choices,
I would say the biggest challenge
is to get paid for these choices because there is a cost to being greener.
I’ve been working at Cascades for 30 years now and
for a long time, we were preaching in the desert when it comes to
climate change and the impact of our products.
In the last three or four years, the trend is accelerating.
The discussion is very different.
The major contractors today
ask us about our carbon footprint, ask us for our GHG balance sheets
and they want to know our footprint.
We participate in their scope three in GHGs
and they want to work with sustainable suppliers.
There are clients we were trying to work with for 25 years
that now came to us because we could
offer them a product that others couldn't offer.
We try to have sustainable operations, which therefore consume less energy, less water,
to have sustainable supplies.
Make sure that the people with whom we work reduce their environmental impact.
So we check in with them. and we guide them.
And third, is to produce products
that have an lighter environmental footprint.
That's what really guides our directions in terms of our environmental impact.
It is clear to us that when we make
sustainable development investment projects,
the return on investment might take longer.
If we want to have a long-term impact on the environment,
you have to start today and so we accept
to make investments with returns that will take longer.
If we want to leave a planet to our children and our grandchildren which is sustainable,
there are choices to make now.