WEBVTT

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We make investment choices,

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I would say the biggest challenge

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is to get paid for these choices
because there is a cost to being greener.

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I’ve been working at Cascades for 30 years now and

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for a long time, we were preaching
in the desert when it comes to

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climate change
and the impact of our products.

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In the last three or four years,
the trend is accelerating.

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The discussion is very different.

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The major contractors today

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ask us about our carbon footprint,
ask us for our GHG balance sheets

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and they want to know our footprint.

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We participate in their scope three in GHGs

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and they want to work
with sustainable suppliers.

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There are clients we were trying to work with for 25 years

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that now came to us
because we could

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offer them a product that others
couldn't offer.

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We try to have sustainable operations,
which therefore consume less energy, less water,

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to have sustainable supplies.

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Make sure that the people with whom
we work reduce their environmental impact.

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So we check in with them.
and we guide them.

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And third,
is to produce products

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that have an lighter environmental footprint.

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That's what really guides our directions
in terms of our environmental impact.

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It is clear to us that when we make

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sustainable development investment projects,

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the return on investment might take longer.

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If we want to have a long-term impact
on the environment,

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you have to start today
and so we accept

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to make investments
with returns that will take longer.

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If we want to leave a planet to our children
and our grandchildren which is sustainable,

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there are
choices to make now.