WEBVTT 1 00:00:00.000 --> 00:00:03.210 Future built companies have a competitive advantage-- 2 00:00:03.210 --> 00:00:05.100 and it's their people. 3 00:00:05.100 --> 00:00:08.190 These companies continually attract, retain, 4 00:00:08.190 --> 00:00:11.430 and develop the very best talent, 5 00:00:11.430 --> 00:00:13.740 with 60% of departing employees 6 00:00:13.740 --> 00:00:16.170 citing the lack of career advancement 7 00:00:16.170 --> 00:00:18.420 as a primary cause of attrition. 8 00:00:18.420 --> 00:00:22.285 Cultivating your talent has never been more important. 9 00:00:22.285 --> 00:00:25.680 (upbeat music) 10 00:00:25.680 --> 00:00:29.460 You can grow your people advantage in three ways. 11 00:00:29.460 --> 00:00:32.850 First, make yourself a talent magnet. 12 00:00:32.850 --> 00:00:35.010 While it's critical to manage costs, 13 00:00:35.010 --> 00:00:38.580 attracting and retaining the right talent is essential. 14 00:00:38.580 --> 00:00:41.820 Redeploy cost-cutting proceeds and invest back 15 00:00:41.820 --> 00:00:45.540 into your organization by building employee capabilities, 16 00:00:45.540 --> 00:00:49.020 adopting a compelling employee value proposition, 17 00:00:49.020 --> 00:00:51.600 and hiring the right external talent. 18 00:00:51.600 --> 00:00:56.600 Second, focus on skills and capabilities, not just roles. 19 00:00:56.700 --> 00:00:59.400 What skills do existing employees have? 20 00:00:59.400 --> 00:01:01.140 What about untapped skills? 21 00:01:01.140 --> 00:01:03.120 Is there an opportunity to upskill 22 00:01:03.120 --> 00:01:05.790 to reshape your existing capabilities? 23 00:01:05.790 --> 00:01:08.370 And what do you need to do to be competitive? 24 00:01:08.370 --> 00:01:11.640 With GenAI, it's no longer about roles. 25 00:01:11.640 --> 00:01:14.520 GenAI will transform what jobs are done 26 00:01:14.520 --> 00:01:17.130 across the workforce, and evolve the skills 27 00:01:17.130 --> 00:01:18.540 needed to do them. 28 00:01:18.540 --> 00:01:21.420 And finally, third, pursue a broad range 29 00:01:21.420 --> 00:01:22.830 of recruiting channels. 30 00:01:22.830 --> 00:01:25.710 Successful companies go beyond traditional channels, 31 00:01:25.710 --> 00:01:27.330 using different talent models 32 00:01:27.330 --> 00:01:29.880 to find the very best workforce possible. 33 00:01:29.880 --> 00:01:32.160 That includes looking at the gig market, 34 00:01:32.160 --> 00:01:34.740 bringing back alums, and much more. 35 00:01:34.740 --> 00:01:36.090 So to build for the future, 36 00:01:36.090 --> 00:01:38.749 you have to innovate the way you attract, develop, 37 00:01:38.749 --> 00:01:40.627 and retain your workforce. 38 00:01:40.627 --> 00:01:43.210 (upbeat music)