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<v ->To build for the future, leaders need to lead in new ways.</v>

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Generative leadership is that new way.

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Generative leaders seek to make everything they touch

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or engage with better off,

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and they're generative in head, heart, and hands.

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We know from our extensive research

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that when leaders and businesses

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focus on all three of these parts of generative leadership,

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their chances of successfully delivering

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their transformation skyrockets to 96%.

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The head represents reinventing your core business

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to deliver for all stakeholders.

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No more ESG off to the side,

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but focusing at the core on profit,

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people, community, and planet.

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Second, and most important, is the heart.

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The heart is unfortunately the most overlooked.

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Only one in four companies adequately recognize it

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and pay attention to it.

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And what is the heart?

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It's about focusing on purpose, culture,

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and truly caring and supporting every one of your employees

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and their families 24/7.

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It's when companies do things like put daycare on site.

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The ways to show heart are endless.

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Finally, there are the hands.

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The hands are all about moving

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with unprecedented speed across ecosystems.

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Future-built leaders execute and innovate

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through supercharged teams that include a whole wide array

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of external and internal people

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with different skill sets and different technology.

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Generative leadership isn't just a good thing to do.

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It's good for business too.

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(upbeat music)