WEBVTT

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<v ->Tech-enabled markets</v>

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offer tremendous growth opportunities.

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To capitalize on them,

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it's crucial to establish a strong culture of innovation.

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(upbeat music)

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Companies that get it right

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see 70% of their total shareholder return,

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resulting from innovation-driven growth.

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Here are three ways future built companies

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foster an innovation-driven culture.

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First, balance an entrepreneurial spirit

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with a venture capitalist perspective.

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Unlock the entrepreneur's creative drive and inspiration,

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but maintain the sharp portfolio approach

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that an investor would take.

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Capturing the best of both is a constantly evolving job.

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Second, a strong innovation plan

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begins with your enterprise strategy.

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Translate it into what you need from innovation.

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Articulate the resource requirements,

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time to deliver,

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and expected portfolio returns

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in your long range plan.

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Most important,

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measure all of these at a domain level.

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Each innovation domain

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will have different dynamics

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of risk, reward, and investment requirements.

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Third, learn and adapt as you go.

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Risk, delivery time, and expected returns may change.

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To handle it all

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you need a dynamic portfolio management

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and governance system.

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Assess those learnings on a regular basis,

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and reallocate to where your talent is

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and where your dollars and expectations are.

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(upbeat music)