-: An exceptional group of companies
is setting the pace for competition.
They have the capabilities to thrive
in a fast-changing world.
We call them "Build for the Future."
Joining them is extremely difficult.
A trilemma of issues stands in the way.
-: The first is shifting competition.
Traditional markets are stagnant, growing at 2 to 3% a year
while tech-enabled markets are exploding.
As business dynamics evolve,
companies have to spot opportunities
for new growth and leaders must deliver on that ambition.
-: The next issue is cost.
Companies have spent significant time
and capital expense managing digital
and technology costs with very little to show for it.
-: The last issue is execution.
Companies get tripped up over execution, focus, or cost,
or they can't scale
to maximize a transformation's full benefits.
Leaders must overcome challenges
and complexity to run transformations with certainty.
-: To find out how companies can build for the future,
BCG spent three years researching digital transformations
at over 100 clients,
and surveyed more than 2,500 executives.
We analyzed the capabilities that lead
to future preparedness and the distinctive way
some organizations harness those capabilities
to create a sustainable competitive advantage.
-: We found that just 6% of companies are truly future-built.
These companies span industries, sectors, and geographies.
Some are digital natives, others are legacy enterprises,
but they have one thing in common:
They balance costs with pivoting to an agenda of growth from innovation and access to high growth markets. - They do it by deploying AI at scale,
using flexible technology
and following an agile operating model.
They have an innovation-driven culture,
a clear people advantage,
and leaders that are truly purpose-driven.
These companies reap substantial reward for their efforts.
Their digital transformations create lasting benefits,
generating on average three times the shareholder return
of the S&P 1200.
-: The rules of competition have changed.
To capture rewards,
companies must grow beyond digital foundations
and shift to continuous innovation.
Is your company building for the future?
-: Is your company building for the future?
(lively music)