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(calm music)

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<v Narrator>The imagination is the only infinite resource</v>

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that businesses have.

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Yet too many companies,

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in pursuing scale and profitability,

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have lost the ability to imagine.

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What is this seemingly mysterious capacity?

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How does imagination work?

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And how can organizations reignite imagination,

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keep it alive,

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and harness it systematically?

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We'll explore these themes and more

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in the Imagination Machine.

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Every great company was founded on an act of imagination,

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an idea going against conventional wisdom of the time

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which introduced something new and important to the world.

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The Imagination Machine lays out six strategies

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based on the emerging science of imagination,

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in-depth case studies from business,

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and lessons from neuroscience,

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philosophy, and technology

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on how to build an imaginative organization.

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But why is that important?

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<v ->In today's unpredictable fast moving world</v>

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where competitive advantage decays rapidly,

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companies need to harness the capacity of imagination

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more than ever

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to continually reinvent and rejuvenate themselves

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in the face of disruption and change, in order to grow.

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<v Narrator>Join us in exploring the life cycle of ideas</v>

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as we discover

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how business can manage and harvest imagination

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to create world-changing, industry-disrupting ideas.

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For more on imagination,

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including organizational diagnostics

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and our imagination game workshop,

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visit us online.