WEBVTT

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I am Felix Stellmaszek,

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Managing Director

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and Senior Partner at the Boston

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Consulting Group.

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Mobility shaped who I am.

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And now I get to lead BCG’s

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Global Automotive Mobility Team,

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helping clients navigate where

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the world is heading next.

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The automotive industry is changing

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really fast.

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And what excites me

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the most, frankly, is AI. Generative

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AI and artificial intelligence

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are changing mobility. Clients are well

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versed in particular

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in automotive mobility,

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about the products, about the technology.

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We're talking electric vehicles,

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we're talking autonomous

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vehicles, we're talking AI.

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What I see when it comes in particular

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to OEMs, original equipment

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manufacturers and automakers,

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they’re still one step removed

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from the actual customer.

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At BCG,

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we have the privilege of serving

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19 out of the top 20

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OEMs in the automotive space.

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If I had one piece of advice

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for automakers: focus on the customer.

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We don't live in a global world

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anymore, it's very much

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a multi-regional world.

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The customer preferences are different

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in China, in Europe, inNorth

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America, Latin America.

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OEMs will need to react and respond.

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It's now more important than ever

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to think about how to compete,

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how to position yourself,

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in which market to get with which partner,

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and then continue winning together.