WEBVTT 00:00:00.208 --> 00:00:02.043 Becky, thank you so much for joining us. 00:00:02.377 --> 00:00:04.671 Talk to me about cost in the telecomm industry. 00:00:04.921 --> 00:00:05.839 It's a great question. 00:00:05.839 --> 00:00:08.008 And there's a lot of cost pressures that I think are 00:00:08.008 --> 00:00:08.550 facing telcos. 00:00:09.426 --> 00:00:12.887 Two things that I think about the most kind of in the near term: 00:00:12.887 --> 00:00:16.391 One is making sure that major capital investments are really 00:00:16.391 --> 00:00:19.853 grounded on where there will be increased value for consumers 00:00:19.853 --> 00:00:22.105 and, therefore more ability to monetize. 00:00:22.439 --> 00:00:26.943 The biggest example of this is the 5G to 6G kind of opportunity. 00:00:27.235 --> 00:00:30.864 I question whether telcos should invest in 6G without having a 00:00:30.864 --> 00:00:35.493 very clear thesis around where it will impact their bottom line differently. 00:00:36.119 --> 00:00:39.497 The other place that I see a lot of telcos starting to think 00:00:39.497 --> 00:00:42.751 about or continuing their journey, I should say, is around 00:00:42.751 --> 00:00:44.961 the channels that they serve customers. 00:00:45.253 --> 00:00:48.840 This is everything from how and where do you buy your phone to 00:00:48.840 --> 00:00:52.469 how do you work with the carrier when you need help or support. 00:00:53.553 --> 00:00:55.972 And there is a big question around what's the right 00:00:55.972 --> 00:01:01.728 footprint of retail versus digital versus customer care 00:01:01.728 --> 00:01:02.854 where you're calling in. 00:01:02.854 --> 00:01:06.066 And I think that's another place where generative AI and some of 00:01:06.066 --> 00:01:08.777 the new innovations are happening in technology will 00:01:08.777 --> 00:01:11.905 also start to come into play over the next couple of years to 00:01:11.905 --> 00:01:14.991 shift more and more into digital channels at a lower cost to 00:01:14.991 --> 00:01:17.619 serve, but hopefully better outcomes for customers. 00:01:18.119 --> 00:01:18.828 Becky, thank you.