WEBVTT

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I think there's three things
that leaders can be doing to

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create what I call better
customer intimacy.

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One is: Leaders need to be tip
of the spear when they're

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engaging with their customers.

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So that means talking with them,
communicating with them in a

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personalized way that allows
those customers be felt and

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heard as a valued part of their
customer base. Number two is

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breaking down silos across
marketing, sales, customer

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service, digital footprint that
the customer's engaging in.

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So they actually felt known.

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So when you do engage them, it's
of higher value.

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And third is the technologies
that organizations are using to

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actually create that connective
tissue across the functions.

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So whether it's platform
companies like Salesforce.com or

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generative AI across Microsoft,
AWS, or Google, organizations

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and their leaders can invest in
the right places to create a

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better customer experience
across all major touchpoints.