WEBVTT

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Being at the CES is a great way
to start the year.

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It's fantastic way to connect to
senior leaders and to get this

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comprehensive view on what the
innovations are driving the industry.

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If you're asking me what's the
one thing that is new this year,

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I have to answer: There isn't
this one thing.

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It's a lot about maturation.

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And what I'm really excited
about this year is to see

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innovative interior concepts,
C-car (building the car from the

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inside out), the new stream
concepts that LG is introducing,

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a lot of maturation in
software-defined vehicle,

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Qualcomm being very strong as an
SoC player.

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But also we see a lot of new
tool chains being demonstrated

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by a lot of software players.

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But it's also about cooperation.

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We see a lot of corporations
happening--Volkswagen together

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with Mobileye.

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So it's not one stand, one
brand, but it's really about the

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ecosystem that's being
demonstrated here.

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So what does it mean for senior
leaders?

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It's two things.

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Number one: to be laser sharp in
where to play and how to win.

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Do we really have the
capabilities and the funding to

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build a leading position in a
new innovation?

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If not, to be much more open to
corporations, to access tax

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funding, and also broaden our
capability base.

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And number two: to take a
comprehensive view on the entire

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portfolio, where to play and how
to win, but also how to maximize

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cost focus

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to really free up the resources
to invest into innovation.