Being at the CES is a great way to start the year.
It's fantastic way to connect to senior leaders and to get this
comprehensive view on what the innovations are driving the industry.
If you're asking me what's the one thing that is new this year,
I have to answer: There isn't this one thing.
It's a lot about maturation.
And what I'm really excited about this year is to see
innovative interior concepts, C-car (building the car from the
inside out), the new stream concepts that LG is introducing,
a lot of maturation in software-defined vehicle,
Qualcomm being very strong as an SoC player.
But also we see a lot of new tool chains being demonstrated
by a lot of software players.
But it's also about cooperation.
We see a lot of corporations happening--Volkswagen together
with Mobileye.
So it's not one stand, one brand, but it's really about the
ecosystem that's being demonstrated here.
So what does it mean for senior leaders?
It's two things.
Number one: to be laser sharp in where to play and how to win.
Do we really have the capabilities and the funding to
build a leading position in a new innovation?
If not, to be much more open to corporations, to access tax
funding, and also broaden our capability base.
And number two: to take a comprehensive view on the entire
portfolio, where to play and how to win, but also how to maximize
cost focus
to really free up the resources to invest into innovation.