- Jesper customer expectation has changed
a lot particularly over recent years.
Do you expect that to continue at that kind of pace?
- I would definitely expect that it's a long-term trend.
Content production has been decreasing
from maybe around 12 months now.
We can do it in one month now.
You can get it down to maybe a few seconds
with the recent developments in generative AI.
So I definitely expect that to continue.
And I think when that is happening
it becomes even more important to know who you are
as a brand, to have things that do not change,
to have cornerstones around your identity,
around your purpose because that needs to stay constant
no matter what speed you're moving at.
- And I think technology has actually set a completely
new foundation for pace.
I think we will be seeing less linear evolution
and much more exponential.
And I think that's part of the exciting journey ahead of us.