WEBVTT

1
00:00:00.690 --> 00:00:03.900
- Jesper customer expectation has changed

2
00:00:03.900 --> 00:00:05.460
a lot particularly over recent years.

3
00:00:05.460 --> 00:00:09.728
Do you expect that to
continue at that kind of pace?

4
00:00:09.728 --> 00:00:13.560
- I would definitely expect
that it's a long-term trend.

5
00:00:13.560 --> 00:00:16.410
Content production has been decreasing

6
00:00:16.410 --> 00:00:17.820
from maybe around 12 months now.

7
00:00:17.820 --> 00:00:19.200
We can do it in one month now.

8
00:00:19.200 --> 00:00:21.000
You can get it down to maybe a few seconds

9
00:00:21.000 --> 00:00:23.550
with the recent developments
in generative AI.

10
00:00:23.550 --> 00:00:26.130
So I definitely expect that to continue.

11
00:00:26.130 --> 00:00:27.810
And I think when that is happening

12
00:00:27.810 --> 00:00:29.700
it becomes even more
important to know who you are

13
00:00:29.700 --> 00:00:31.800
as a brand, to have
things that do not change,

14
00:00:31.800 --> 00:00:34.440
to have cornerstones around your identity,

15
00:00:34.440 --> 00:00:37.110
around your purpose because
that needs to stay constant

16
00:00:37.110 --> 00:00:39.060
no matter what speed you're moving at.

17
00:00:39.060 --> 00:00:41.610
- And I think technology has
actually set a completely

18
00:00:41.610 --> 00:00:44.670
new foundation for pace.

19
00:00:44.670 --> 00:00:47.850
I think we will be seeing
less linear evolution

20
00:00:47.850 --> 00:00:49.320
and much more exponential.

21
00:00:49.320 --> 00:00:54.063
And I think that's part of the
exciting journey ahead of us.