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<v ->Marissa, as a well established brand</v>

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how are you looking to expand and diversify your audience?

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<v ->Yeah, absolutely.</v>

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As a well established brand

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we really are making sure that we are where our audience is.

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Our new audiences don't always watch live games

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so making sure that we produce snackable,

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inspiring content that everybody

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whether it's a young audience, a Latino audience

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an African-American audience, can relate to.

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So for us it's about helmets off

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it's taking the helmets literally

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off our players and making them human

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so that people can be inspired to watch

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and engage with the game in new ways.

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<v ->What other challenges are you facing as well?</v>

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<v ->It's just very important that audiences</v>

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particularly, we talked about Gen Z today, you know

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they won't watch a four and a half hour game.

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They don't have that attention span.

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So how do you take that game and cut it up in unique

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and interesting ways so that they get inspired

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to watch and enjoy the sport.

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<v ->What role do you think the players, the NFL players</v>

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have themselves in making the brand more authentic,

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more accessible?

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I mean, do they have any?

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<v ->They have absolutely a critical, critical role to play.</v>

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I mean, they're not only the stars of the game

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but they're real people.

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And so our strategy actually is called helmets off

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because we want to take the helmets off those players

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and really showcase who they are as human beings.

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They're fantastic athletes, but they also care about a lot

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of things, whether it's music, fashion

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the community, wellbeing.

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And so really bringing to light the things that they care

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about in their own way is really

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engaging more audiences

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because they want to know who they are

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and what they're about.

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<v ->What advice would you give</v>

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to other brands who are looking to diversify their audience

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but don't want to alienate their core support?

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<v ->Yeah, I mean, you absolutely have to keep the core</v>

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of what your brand is.

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It's essential, but you do have to bring your core

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to life in a completely different way

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in a way that the new audiences want to see it.

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And really strike the balance

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between the timeless things that will forever stand

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for your brand, but then the timely things

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that are important to the audience

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of today and tomorrow and next generations.

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<v ->Despite the fears</v>

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around the future of the NFL, getting audiences, et cetera.

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I imagine you think it's a very bright one?

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<v ->Oh, it is absolutely bright.</v>

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We're only seeing the beginning.

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The game has never been stronger and I think

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as we see the future and the kinds of opportunities

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that there are globally, it's only going to get better.

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<v ->Marissa thank you so much.</v>
<v ->Thank you.</v>