WEBVTT

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Lauren, what makes an ad
campaign impactful and

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successful

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if it starts with what customers
want, if we actually understand

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their needs, where companies are
differentiated and where you

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have a right to win and use that
to influence towards something

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that is sustainable and will
drive growth. And most

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importantly, we're going to have
to innovate a lot so that the

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products and services we are
marketing in a campaign are

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actually outperforming. Building
on that innovation theme, we are

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seeing innovation in terms of
the work behind the work, how we

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do the work that we do, can we
do it more sustainably and can

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we do it more efficiently.

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On the other side, it's got to
drive growth. We know that at

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the end of the day. So I think
advertising has great power to

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persuade, it can has great power
to motivate. We're not selling

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perfection here. We're trying to
sell better and there are better

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choices that we can all make.

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