Lynn, welcome. Looking back on your career, what's the one
thing you wish you had known, I guess before you came CMO? I
guess probably I would say just the dizzying array of
relationships that are important for you to be successful in the
job. There's the internal relationships. There's defining
the strategy and leading your team. There's articulating how
your team is actually executing against the corporate strategy
and delivering outcomes. There's rallying the external
partners that you need and aligning them with what the
realities are internally. There's working globally across
global teams and getting buy in for your strategies. So really
honestly, it's I think the hardest part is about finding
the right balance of how to manage your time across your
team and all of those relationships secret to that
success
and finding that balance. Be flexible, be fluid cause it
changes over time. What might be true in the first year is not
true in the second year, etcetera. What's your advice
apart from relationships for new CMO's? What should be top of
their agenda? I would say two things. Get some quick wins on
the board, but be very clear that you and your team are there
to drive strategies and outcomes for the company aligned with the
company strategy. There's no separate marketing strategy from
the corporate
strategy and really demonstrate how you and your team are are
are making those outcomes come true. Define what they are and
then work hard to deliver them. Can I ask you more generally how
you've seen the role of CMO change and how you think it's
going to change in the future? Therefore what skills you will
need?
I I would argue that the probably the C-Suite role that
has seen the most change over the last five to 10 years is the
CMO. I think it's gonna continue to be true in the future.
Evolution and adaptation is critical. I think the skills
that were maybe important ten years ago around creativity,
more of kind of the right brain, I think is quickly evolving to
needing a real balance of right and left brain and maybe even
tilting towards left brain,
defining what's the right marketing technology stack
that's going to help and enable your outcomes. Really
understanding how data is going to be your friend, thinking
through Gen AI and how that's going to help you drive
efficiency. So I think those successful CMO going forward is
going to have to have a real strong balance of both. Lynn,
thank you so much for your time. Thank you. That's great. I
appreciate it.