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Lynn, welcome. Looking back on
your career, what's the one

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thing you wish you had known, I
guess before you came CMO? I

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guess probably I would say just
the dizzying array of

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relationships that are important
for you to be successful in the

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job. There's the internal
relationships. There's defining

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the strategy and leading your
team. There's articulating how

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your team is actually executing
against the corporate strategy

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and delivering outcomes. There's
rallying the external

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partners that you need and
aligning them with what the

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realities are internally.
There's working globally across

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global teams and getting buy in
for your strategies. So really

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honestly, it's I think the
hardest part is about finding

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the right balance of how to
manage your time across your

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team and all of those
relationships secret to that

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success

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and finding that balance. Be
flexible, be fluid cause it

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changes over time. What might be
true in the first year is not

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true in the second year,
etcetera. What's your advice

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apart from relationships for new
CMO's? What should be top of

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their agenda? I would say two
things. Get some quick wins on

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the board, but be very clear
that you and your team are there

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to drive strategies and outcomes
for the company aligned with the

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company strategy. There's no
separate marketing strategy from

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the corporate

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strategy and really demonstrate
how you and your team are are

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are making those outcomes come
true. Define what they are and

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then work hard to deliver them.
Can I ask you more generally how

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you've seen the role of CMO
change and how you think it's

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going to change in the future?
Therefore what skills you will

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need?

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I I would argue that the
probably the C-Suite role that

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has seen the most change over
the last five to 10 years is the

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CMO. I think it's gonna continue
to be true in the future.

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Evolution and adaptation is
critical. I think the skills

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that were maybe important ten
years ago around creativity,

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more of kind of the right brain,
I think is quickly evolving to

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needing a real balance of right
and left brain and maybe even

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tilting towards left brain,

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defining what's the right
marketing technology stack

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that's going to help and enable
your outcomes. Really

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understanding how data is going
to be your friend, thinking

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through Gen AI and how that's
going to help you drive

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efficiency. So I think those
successful CMO going forward is

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going to have to have a real
strong balance of both. Lynn,

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thank you so much for your time.
Thank you. That's great. I

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appreciate it.

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