Rob, welcome. Rob. What should be top of mind for leaders when
thinking about Jenny I solutions for ecommerce? Yeah, when I
think about Jenny I solutions and tech I, I really treat it
very similar to adtech, martech and ecom tech. And so I always
want to start with the customer experience first. What use cases
underpin that customer experience,
What technology you have in your existing stack? What's the
interoperability of that technology and what Jenni
solutions are being introduced by those providers?
And then what's your talent look like? What's your operating
model? The most important thing is their ability to execute
against the technology stack that you're introducing. And so
when I think about build versus buy, let's say I really want to
look towards my tech providers first, what alphas, betas I can
get involved in and then what maybe emerging new companies,
best of breed companies, startups are, are in this space
because building in a really rapidly moving technology
ecosystem is quite challenging, not just the initial build, but
the ongoing maintenance.
And so if you're just focused on kind of basic Gen AI content,
supply chain things, I think you can really go with a lot of off
the shelf solutions and really focus on building your talent
and your operating model. If you're doing something more
sophisticated, like you're in a complex category with a lot of
personalization or customization, or you have a lot
of first party data that's very proprietary, you might want to
look towards more building out more sophisticated solutions.
How is Genai being used effectively in ecommerce
already?
Yeah, I mean, what I'm seeing is a lot of content supply chain
use cases and so brief writing for editorial, for image, for
copy. Of course, content creation itself, obviously the
generative portion of AI. So doing seeing a lot of written
copy, some image or some image, just to some degree of efficacy,
particularly around product detail pages, writing
descriptions, images, editing, things like that. A lot of
summarization of UGC. So we think about ratings and reviews.
That's really a great use case
and then into loyalty and customer service. And so when we
think about we're seeing a lot obviously with chat bots and
conversational commerce and almost like Jenny, I enabled
client telling. It's a really interesting into the loyalty
side as well. But I'm really interesting interested in seeing
how Jenny eye and content creation can meet media
optimization. So in the last 10 years, obviously we've had a I
and media and now contents kind of or should say media has met
its match with content. So it's really exciting to see hyper
personalization come to play.
Well, thank you so much for your time. Yeah, absolutely.