WEBVTT

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- So many clients are coming to us

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asking how to deal with inflation.

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Of course, market by market,

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the situation is quite different.

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In some countries, high
inflation is just BAU,

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so there are no big change.

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But in European markets, for example,

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inflation at the level
where it's at right now

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is actually quite a disruption.

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We see a bit two different
things happening.

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One, you have price-indexed countries.

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Here, operators are, more or less,

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applying the same price increases

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as they have always done,

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but with high inflation also
comes increased churn risk

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and trade down risk.

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And in that context, they
are much more thinking

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through how to deaverage
those price increases.

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And notably, very
actively thinking through

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how to protect the low-income segments

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and make sure that you
have a tailored strategy

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so as to maintain market
share in those segments,

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as well as protect brand reputation.

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In non price-indexed countries,

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the situation is quite different

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as acceptance for price
increases is much lower

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and the risk of churn is much higher.

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And in that context,

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what we see most telco
players doing is rather

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applying more for more strategies,

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driving improved customer experience,

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and really boosting the value proposition

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so as to continue at least maintaining,

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and if not, growing ARPU
with their customers.