- So many clients are coming to us
asking how to deal with inflation.
Of course, market by market,
the situation is quite different.
In some countries, high inflation is just BAU,
so there are no big change.
But in European markets, for example,
inflation at the level where it's at right now
is actually quite a disruption.
We see a bit two different things happening.
One, you have price-indexed countries.
Here, operators are, more or less,
applying the same price increases
as they have always done,
but with high inflation also comes increased churn risk
and trade down risk.
And in that context, they are much more thinking
through how to deaverage those price increases.
And notably, very actively thinking through
how to protect the low-income segments
and make sure that you have a tailored strategy
so as to maintain market share in those segments,
as well as protect brand reputation.
In non price-indexed countries,
the situation is quite different
as acceptance for price increases is much lower
and the risk of churn is much higher.
And in that context,
what we see most telco players doing is rather
applying more for more strategies,
driving improved customer experience,
and really boosting the value proposition
so as to continue at least maintaining,
and if not, growing ARPU with their customers.