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(upbeat music)

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<v ->My name is Ganga Kannan,</v>

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and I am the North America regional lead for DAI.

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Beyond the questions on what should be done in digital

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and how to execute a digital strategy,

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our clients are keen to understand "the why."

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Why should they invest in digital?

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And what is the value they can get out of it?

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This is an integral part

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of what DAI can help our clients with.

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In a recent study in telco companies across 40 countries,

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we saw that digital champions with high DAI scores

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gained 7% market share in the last five years.

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Equally important was the insight

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that digital laggards with low DAI scores

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lost 11% market share during the same period.

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The other dimension of value we talk about

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is cost efficiency in technology and in IT.

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Again, our studies suggest that digital champions

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are performing better than their peers

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in managing their technology costs.

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Champions have made digital a top priority

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on the CEO agenda,

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and are achieving tangible benefits from it.