(upbeat music)
-: My name is Ganga Kannan,
and I am the North America regional lead for DAI.
Beyond the questions on what should be done in digital
and how to execute a digital strategy,
our clients are keen to understand "the why."
Why should they invest in digital?
And what is the value they can get out of it?
This is an integral part
of what DAI can help our clients with.
In a recent study in telco companies across 40 countries,
we saw that digital champions with high DAI scores
gained 7% market share in the last five years.
Equally important was the insight
that digital laggards with low DAI scores
lost 11% market share during the same period.
The other dimension of value we talk about
is cost efficiency in technology and in IT.
Again, our studies suggest that digital champions
are performing better than their peers
in managing their technology costs.
Champions have made digital a top priority
on the CEO agenda,
and are achieving tangible benefits from it.