WEBVTT 1 00:00:00.500 --> 00:00:03.083 (upbeat music) 2 00:00:07.150 --> 00:00:08.740 My name is Ganga Kannan, 3 00:00:08.740 --> 00:00:12.420 line:15% and I am the North America regional lead for DAI. 4 00:00:12.420 --> 00:00:15.000 line:15% Beyond the questions on what should be done in digital 5 00:00:15.000 --> 00:00:18.030 and how to execute a digital strategy, 6 00:00:18.030 --> 00:00:21.520 line:15% our clients are keen to understand "the why." 7 00:00:21.520 --> 00:00:23.170 line:15% Why should they invest in digital? 8 00:00:23.170 --> 00:00:26.210 line:15% And what is the value they can get out of it? 9 00:00:26.210 --> 00:00:27.650 line:15% This is an integral part 10 00:00:27.650 --> 00:00:30.023 of what DAI can help our clients with. 11 00:00:30.900 --> 00:00:34.970 In a recent study in telco companies across 40 countries, 12 00:00:34.970 --> 00:00:39.200 we saw that digital champions with high DAI scores 13 00:00:39.200 --> 00:00:43.310 gained 7% market share in the last five years. 14 00:00:43.310 --> 00:00:45.090 Equally important was the insight 15 00:00:45.090 --> 00:00:48.020 that digital laggards with low DAI scores 16 00:00:48.020 --> 00:00:51.383 lost 11% market share during the same period. 17 00:00:52.910 --> 00:00:54.970 The other dimension of value we talk about 18 00:00:54.970 --> 00:00:58.203 is cost efficiency in technology and in IT. 19 00:00:59.460 --> 00:01:02.650 line:15% Again, our studies suggest that digital champions 20 00:01:02.650 --> 00:01:05.020 line:15% are performing better than their peers 21 00:01:05.020 --> 00:01:07.143 line:15% in managing their technology costs. 22 00:01:08.160 --> 00:01:10.600 Champions have made digital a top priority 23 00:01:10.600 --> 00:01:12.120 on the CEO agenda, 24 00:01:12.120 --> 00:01:14.320 and are achieving tangible benefits from it.