(Upbeat music)
-: Hi, my name is Aico Troeman.
I'm a partner in Amsterdam,
and I would like to take the opportunity
to highlight how we apply DAI
to accelerate the digital journey
in one of the oil and gas ranges.
Our clients see digital as a core lever
to sustain competitive advantage.
Two years ago, we started supporting them
at a group-wide level.
At that time, we conducted the DAI assessment
to frame the starting point,
educate a broad and senior set of stakeholders,
and lay the foundation for the journey.
Earlier this year we conducted the follow up DAI assessment
to measure progress,
identify keys gaps and blockers,
and to reignite the change.
The DAI proved to be an effective tool for senior leaders
and for key digital change agents.
In shaping the journey,
what best practices and learnings to leverage,
what key gaps to address,
what cross-functional and cross-media topics to address.
In driving change,
how to articulate the case for change,
and how to educate stakeholders.
How to advocate cultural change to the group.
In enabling a solution of cross-functional blockers,
how to align the governance,
how to coordinate and support, when relevant.
Our clients recognize the DAI as a sophisticated tool
to educate by providing context and depth
across relevant dimensions.
It's not a simple survey.
To map current maturity, set the ambition
along those dimensions,
and back the progress.
And finally,
to allow for comparison across businesses and functions.
(piano music)