WEBVTT

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(Upbeat music)

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<v ->Hi, my name is Aico Troeman.</v>

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I'm a partner in Amsterdam,

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and I would like to take the opportunity

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to highlight how we apply DAI

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to accelerate the digital journey

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in one of the oil and gas ranges.

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Our clients see digital as a core lever

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to sustain competitive advantage.

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Two years ago, we started supporting them

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at a group-wide level.

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At that time, we conducted the DAI assessment

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to frame the starting point,

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educate a broad and senior set of stakeholders,

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and lay the foundation for the journey.

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Earlier this year we conducted the follow up DAI assessment

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to measure progress,

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identify keys gaps and blockers,

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and to reignite the change.

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The DAI proved to be an effective tool for senior leaders

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and for key digital change agents.

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In shaping the journey,

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what best practices and learnings to leverage,

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what key gaps to address,

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what cross-functional and cross-media topics to address.

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In driving change,

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how to articulate the case for change,

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and how to educate stakeholders.

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How to advocate cultural change to the group.

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In enabling a solution of cross-functional blockers,

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how to align the governance,

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how to coordinate and support, when relevant.

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Our clients recognize the DAI as a sophisticated tool

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to educate by providing context and depth

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across relevant dimensions.

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It's not a simple survey.

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To map current maturity, set the ambition

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along those dimensions,

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and back the progress.

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And finally,

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to allow for comparison across businesses and functions.

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(piano music)