(crackling electricity and a thundering boom)
In these times of extreme uncertainty
and disruption, companies' resilience
is being tested like never before.
To keep up, companies need to fundamentally change
the way they think about their technology
if they want to succeed.
Letting go of common assumptions about
how to execute IT a digital transformation
is a big part of that;
and unless they do, they risk failure.
(upbeat music)
Digital transformation and the ability
for an organization to unlock siloed data
has long been recognized as a crucial factor
for companies seeking to keep up with major changes,
like explosions in data generation and the emergence
of AI capabilities, to shifting consumer demands
and new market forces.
But complex legacy IT systems
often stand in the way of this acceleration.
They are expensive to maintain
and take many years to migrate.
This translates into high-risk, expensive
transformation programs that often
don't actually deliver the required strategic outcomes.
(wondrous electronic theme)
BCG's data and digital platforms approach,
or DDP as we like to call it,
uses our unique reference architecture
to decouple the digital transformation from the
core legacy IT systems and their inherent constraints.
(upbeat music)
Data is liberated across the business,
enabling its access and use throughout the organisation.
The digital front end evolves quickly to accommodate
new customer, supplier, and employee needs
and enable rapid innovation.
(upbeat music)
The DDP approach creates technology stacks
with simple modular interfaces between systems.
These allow data to move quickly and efficiently,
and enables new tech, like AI and cloud, to be deployed
with minimal impact to adjacent core systems.
A more harmonious and simplified system is created,
allowing better global processes to be developed.
(upbeat music)
Finally, to truly harness the power of DDP
and unlock the value of the data,
companies need to implement new ways of working.
Incorporating cross-functional agile teams
with the proper training will allow them
to understand how to frame the right questions
necessary to achieve the desired outcome
and deliver early value.
Keeping pace with technological change
has always been a challenge, and now more than ever,
this growing realization has come into sharp focus.
The future of work and life will be more digital
than people previously imagined.
With the DDP approach to digital transformation,
the business has unparalleled access
and tools to combine data in new and differentiating ways.
Companies can create flywheels of innovation.
(upbeat music)
In this way, they continually deliver
new products and services to the front lines,
to respond quickly to customer needs
and competitive pressure.
Accelerating this digital transformation
is vital to survive and thrive.
(inspirational theme music crests and fades)