Basir, thank you so much for joining us here at Dreamforce.
What's one of the biggest myths you hear when it comes to using
AI in sales?
Actually, I hear two things.
Number one, we don't have the right data, and number two, we
need to really have skilled AI engineers.
And to me, both are actually wrong.
Number one, I think most organizations have much more
data and much better quality than they think.
ERP data is typically in really good shape.
Customer service data is in good shape.
And sometimes also CRM data is actually not bad.
And with those two, three data sources, you can unlock many AI
use cases.
And secondly, I think actually many organizations fall in the
trap of thinking about technology first.
To me, this is not technology first, it's actually change
management first.
Why should health care companies leverage AI in sales?
In the last ten, twenty years, many health care organizations
have optimized all potential levers in a commercial model.
And to me, AI is the next frontier. That unlocks next best
action, trend prediction, cross selling, personalized customer
engagement.
And if you look actually where many health care organizations
are, there's still a lot of room, room to grow now.
And what advice would you have for companies that are starting
on this journey?
Very simple.
Fewer, bigger, better. Fewer use cases, much bigger.
And secondly, don't focus on tech only.
Focus on change management, on organization, on building the
operating model.
That's actually, to me, the success.
Thank you so much.
Thank you.