WEBVTT 7467afcd-82a9-4c06-a51b-62a6efa416b1-0 00:00:00.960 --> 00:00:02.760 Daniel, thank you so much for being here. fece92f2-14cb-4930-bb5c-e56ca47db6ee-0 00:00:03.000 --> 00:00:05.857 What did you recently discover through your experiment on fece92f2-14cb-4930-bb5c-e56ca47db6ee-1 00:00:05.857 --> 00:00:07.680 GenAI's impact on knowledge workers? 0ea91e21-1d1c-40a0-b238-28327727b834-0 00:00:08.000 --> 00:00:08.800 Thanks for having me. 5a0c2fd7-8826-4ee7-b66c-51c89b2e9d03-0 00:00:09.280 --> 00:00:12.308 So we ran a huge controlled study looking at our own 5a0c2fd7-8826-4ee7-b66c-51c89b2e9d03-1 00:00:12.308 --> 00:00:15.965 consultants and comparing them to a benchmark set by our expert 5a0c2fd7-8826-4ee7-b66c-51c89b2e9d03-2 00:00:15.965 --> 00:00:16.880 data scientists. d903bfa0-3867-45b3-902c-5afe3a8d6576-0 00:00:17.240 --> 00:00:20.377 Some of those consultants we gave generative AI tools to and d903bfa0-3867-45b3-902c-5afe3a8d6576-1 00:00:20.377 --> 00:00:21.560 some of them we didn't. d3ddadcf-4c71-4475-85fb-b0785ef1d524-0 00:00:21.720 --> 00:00:24.531 And we gave them a series of tasks that were actually outside d3ddadcf-4c71-4475-85fb-b0785ef1d524-1 00:00:24.531 --> 00:00:27.343 of their skill set and outside of the skill set of generative d3ddadcf-4c71-4475-85fb-b0785ef1d524-2 00:00:27.343 --> 00:00:27.480 AI. 789f0d9b-5bae-480d-912f-8fe3b27e08b0-0 00:00:27.640 --> 00:00:30.739 And what we found was actually those consultants that were 789f0d9b-5bae-480d-912f-8fe3b27e08b0-1 00:00:30.739 --> 00:00:33.995 given these tools were able to reach 86% of the benchmark set 789f0d9b-5bae-480d-912f-8fe3b27e08b0-2 00:00:33.995 --> 00:00:36.885 by the data scientists, which is a 49 percentage point 789f0d9b-5bae-480d-912f-8fe3b27e08b0-3 00:00:36.885 --> 00:00:39.931 improvement over those data scientists who were not given 789f0d9b-5bae-480d-912f-8fe3b27e08b0-4 00:00:39.931 --> 00:00:43.398 those tools, which shows us that we can actually expand the skill 789f0d9b-5bae-480d-912f-8fe3b27e08b0-5 00:00:43.398 --> 00:00:45.920 set of our knowledge workers, which is amazing. a39454a9-6523-429a-9d9b-caae49869e0f-0 00:00:45.920 --> 00:00:48.700 And they were also able to accomplish it 10% faster than a39454a9-6523-429a-9d9b-caae49869e0f-1 00:00:48.700 --> 00:00:51.675 our data scientists, which is just really interesting to see a39454a9-6523-429a-9d9b-caae49869e0f-2 00:00:51.675 --> 00:00:54.650 that they're able to actually get so much done in this realm a39454a9-6523-429a-9d9b-caae49869e0f-3 00:00:54.650 --> 00:00:57.479 that is completely beyond what we would expect from them. cc9fdd13-7865-40e9-984f-99ffee4a811c-0 00:00:58.240 --> 00:01:00.610 And so what is the difference between using GenAI to complete cc9fdd13-7865-40e9-984f-99ffee4a811c-1 00:01:00.610 --> 00:01:00.840 tasks 731f2650-4550-41df-8572-28aa5addbd72-0 00:01:00.920 --> 00:01:04.000 versus learning new skills? 6163323f-dfb6-4930-aa7e-53d188770e12-0 00:01:04.000 --> 00:01:06.520 And then also, how does that impact the workforce? e4e98e02-d1d1-409e-8554-b24dabe7d203-0 00:01:06.720 --> 00:01:07.640 Another great question. 05320d43-6e8a-4653-9624-df3e65999e9e-0 00:01:08.080 --> 00:01:10.973 So we have seen in this experiment that even though 05320d43-6e8a-4653-9624-df3e65999e9e-1 00:01:10.973 --> 00:01:14.423 these consultants were able to do so much more, to accomplish 05320d43-6e8a-4653-9624-df3e65999e9e-2 00:01:14.423 --> 00:01:17.539 more than we would usually expect of them, when we gave 05320d43-6e8a-4653-9624-df3e65999e9e-3 00:01:17.539 --> 00:01:20.822 them the questions about those tasks immediately after the 05320d43-6e8a-4653-9624-df3e65999e9e-4 00:01:20.822 --> 00:01:23.883 experiment, it was clear that they did not retain that 05320d43-6e8a-4653-9624-df3e65999e9e-5 00:01:23.883 --> 00:01:24.440 knowledge. eda3d1b9-d32b-4a7e-88bc-8e2715d07f24-0 00:01:24.920 --> 00:01:27.690 And while this was not designed to teach them those things, and eda3d1b9-d32b-4a7e-88bc-8e2715d07f24-1 00:01:27.690 --> 00:01:29.854 they were given a very constrained time period to eda3d1b9-d32b-4a7e-88bc-8e2715d07f24-2 00:01:29.854 --> 00:01:32.495 accomplish these tasks, what we see is an effect that's much eda3d1b9-d32b-4a7e-88bc-8e2715d07f24-3 00:01:32.495 --> 00:01:34.400 more like putting on an exoskeleton, right? 423d7914-ea93-47ee-8888-daafd453416d-0 00:01:34.400 --> 00:01:37.337 So these consultants were able to really power through tasks 423d7914-ea93-47ee-8888-daafd453416d-1 00:01:37.337 --> 00:01:39.600 beyond what they would normally be able to do. 7d4b7547-49f2-46b4-a6f1-bd846d3732a0-0 00:01:39.840 --> 00:01:43.106 But again, putting those tools down meant that they did not 7d4b7547-49f2-46b4-a6f1-bd846d3732a0-1 00:01:43.106 --> 00:01:43.760 retain that. 5c9d74f1-2e38-4d31-be39-94f3fbe5052f-0 00:01:44.080 --> 00:01:47.343 So it is important for us to understand that while incredibly 5c9d74f1-2e38-4d31-be39-94f3fbe5052f-1 00:01:47.343 --> 00:01:50.132 impactful, if we're trying to upscale our teams more 5c9d74f1-2e38-4d31-be39-94f3fbe5052f-2 00:01:50.132 --> 00:01:53.606 permanently, then we really need to be looking at how we arm them 5c9d74f1-2e38-4d31-be39-94f3fbe5052f-3 00:01:53.606 --> 00:01:56.080 with tools that are designed for that purpose. 8b6ca9a8-0dcc-4b67-ad5e-768a23feedb0-0 00:01:56.720 --> 00:01:58.960 What are the risks when professionals use GenAI 4180ee81-95fe-447c-a2bc-57fbe30426ea-0 00:01:59.000 --> 00:02:01.680 for tasks outside their usual skill set? e64639a9-560c-4604-a6d4-399d994b43c9-0 00:02:02.240 --> 00:02:02.800 Great question. 846c7c0d-37b5-40f6-814c-2bbd787a7e08-0 00:02:02.800 --> 00:02:05.718 So before we actually started this experiment, we asked our 846c7c0d-37b5-40f6-814c-2bbd787a7e08-1 00:02:05.718 --> 00:02:08.588 consultants what they thought generative AI was capable of 846c7c0d-37b5-40f6-814c-2bbd787a7e08-2 00:02:08.588 --> 00:02:08.880 doing. 1e12233f-0ceb-45ce-a673-fae0859bda19-0 00:02:08.880 --> 00:02:10.320 You know, could it do A, B, or C? fc3b5a28-e2c0-486e-944b-f1f572f9245a-0 00:02:10.840 --> 00:02:14.120 And then we asked the same question after the experiment. b0ab0b32-e1aa-43ba-b950-806a4a6aef7e-0 00:02:14.360 --> 00:02:17.054 And what we found is that regardless of whether they b0ab0b32-e1aa-43ba-b950-806a4a6aef7e-1 00:02:17.054 --> 00:02:20.155 worked with generative AI tools during that experiment, they b0ab0b32-e1aa-43ba-b950-806a4a6aef7e-2 00:02:20.155 --> 00:02:23.002 couldn't discern whether generative AI could accomplish b0ab0b32-e1aa-43ba-b950-806a4a6aef7e-3 00:02:23.002 --> 00:02:26.204 A, B, or C, which tells us that there's a risk of overreliance b0ab0b32-e1aa-43ba-b950-806a4a6aef7e-4 00:02:26.204 --> 00:02:27.120 on the technology. 5c55f77b-6cc5-472c-b045-cfba08b1feb3-0 00:02:27.280 --> 00:02:29.160 People don't really understand what it can do. a6339bdf-e8a7-4f54-90fd-dd6253616ca5-0 00:02:29.480 --> 00:02:32.496 And so it is absolutely critical that we have experts like those a6339bdf-e8a7-4f54-90fd-dd6253616ca5-1 00:02:32.496 --> 00:02:35.373 data scientists embedded in our teams to make sure that we're a6339bdf-e8a7-4f54-90fd-dd6253616ca5-2 00:02:35.373 --> 00:02:38.158 coming out with the the right insights, the right findings, a6339bdf-e8a7-4f54-90fd-dd6253616ca5-3 00:02:38.158 --> 00:02:39.040 the right outcomes. 1590f261-48b4-40ca-9b04-eadc05709ec4-0 00:02:39.720 --> 00:02:42.461 And based on your findings, what should business leaders be doing 1590f261-48b4-40ca-9b04-eadc05709ec4-1 00:02:42.461 --> 00:02:42.960 differently? 6a4dae6b-101b-47db-884b-0c67227dd728-0 00:02:43.280 --> 00:02:44.200 I think there's a few things. 04a260b3-4cf1-4b4e-890a-f554046a26bb-0 00:02:44.200 --> 00:02:47.280 So first off, this really does open up the talent pool. b13ec565-92be-4717-89ac-93b558999281-0 00:02:47.400 --> 00:02:49.707 So before, especially in something like data science, b13ec565-92be-4717-89ac-93b558999281-1 00:02:49.707 --> 00:02:51.887 where we have a really constrained talent pool, we b13ec565-92be-4717-89ac-93b558999281-2 00:02:51.887 --> 00:02:53.640 should be looking further afield, right? b3965156-41c4-4ff8-882d-f74679229c1c-0 00:02:53.640 --> 00:02:56.847 Maybe not looking based solely on resume, but interviewing with b3965156-41c4-4ff8-882d-f74679229c1c-1 00:02:56.847 --> 00:02:59.904 generative AI, trying to get a sense of what people could be b3965156-41c4-4ff8-882d-f74679229c1c-2 00:02:59.904 --> 00:03:02.360 capable of doing when augmented with technology. e7277003-cc9d-4f90-ab12-cae7010bd48e-0 00:03:03.000 --> 00:03:05.452 And the second thing is that even for workers, we should e7277003-cc9d-4f90-ab12-cae7010bd48e-1 00:03:05.452 --> 00:03:08.162 really maybe encourage them to expand or explore opportunities e7277003-cc9d-4f90-ab12-cae7010bd48e-2 00:03:08.162 --> 00:03:10.615 outside where they normally would have looked, right? If e7277003-cc9d-4f90-ab12-cae7010bd48e-3 00:03:10.615 --> 00:03:13.110 that analytical task they maybe thought was out of reach, e7277003-cc9d-4f90-ab12-cae7010bd48e-4 00:03:13.110 --> 00:03:15.520 perhaps it's actually something they could take on now. adab24d8-0bcc-436d-8b8e-9e44e0b0f524-0 00:03:16.040 --> 00:03:19.314 And then finally, something that we were really surprised to see adab24d8-0bcc-436d-8b8e-9e44e0b0f524-1 00:03:19.314 --> 00:03:22.437 is that when we looked at the performance of our consultants, adab24d8-0bcc-436d-8b8e-9e44e0b0f524-2 00:03:22.437 --> 00:03:25.560 those that knew how to code, that learned how to code at some adab24d8-0bcc-436d-8b8e-9e44e0b0f524-3 00:03:25.560 --> 00:03:28.682 point, were actually much more effective at accomplishing the adab24d8-0bcc-436d-8b8e-9e44e0b0f524-4 00:03:28.682 --> 00:03:31.604 tasks, regardless of whether those tasks required coding, adab24d8-0bcc-436d-8b8e-9e44e0b0f524-5 00:03:31.604 --> 00:03:32.360 which is crazy. b4d8643f-eea3-44b9-9ee0-107318e393a2-0 00:03:32.720 --> 00:03:35.472 And to us, it says maybe there's something in the engineering b4d8643f-eea3-44b9-9ee0-107318e393a2-1 00:03:35.472 --> 00:03:38.313 mindset that they had to learn to learn how to code in terms of b4d8643f-eea3-44b9-9ee0-107318e393a2-2 00:03:38.313 --> 00:03:40.800 breaking problems down into the logical building blocks 12b1514f-3a23-4e1a-956f-fd776b229b2b-0 00:03:41.080 --> 00:03:43.793 and then thinking through those that helps them work with this 12b1514f-3a23-4e1a-956f-fd776b229b2b-1 00:03:43.793 --> 00:03:45.560 technology to get to the right outcomes. 2b3e2818-bdae-49ed-9fed-08ec3d09e44a-0 00:03:45.920 --> 00:03:48.644 And so perhaps there's something for us as leaders in terms of 2b3e2818-bdae-49ed-9fed-08ec3d09e44a-1 00:03:48.644 --> 00:03:51.240 ensuring that our teams have the right foundational skills. f046bc5e-3375-4a33-a5cf-dff970c71bf4-0 00:03:52.080 --> 00:03:55.224 There's a lot of talk about writing code as being a useless f046bc5e-3375-4a33-a5cf-dff970c71bf4-1 00:03:55.224 --> 00:03:56.640 skill or coding being dead. 99c538da-22af-468c-b8f3-5d6377e5359e-0 00:03:57.000 --> 00:03:59.331 I'd argue, you know, from this experiment, we can see that 99c538da-22af-468c-b8f3-5d6377e5359e-1 00:03:59.331 --> 00:04:00.240 maybe that's not right. 6da78f1e-5d5b-4cc9-8af8-3fdf46033eb8-0 00:04:00.360 --> 00:04:03.303 Maybe there is some real value, even if the syntax changes in 6da78f1e-5d5b-4cc9-8af8-3fdf46033eb8-1 00:04:03.303 --> 00:04:05.440 investing into that real foundational skill. eb54df61-9db4-4a3b-82da-aa1b4794c3c0-0 00:04:05.760 --> 00:04:08.000 And if people ask you, what should your kids study? b0774341-f656-40c7-8706-1ee12f642878-0 00:04:08.360 --> 00:04:10.280 Maybe coding is still a really good answer for that. ac5fc384-f597-409a-b1bf-0d2cb557553c-0 00:04:10.880 --> 00:04:11.760 Thank you so much. 5c7f56cc-f145-484f-8cbe-d23ddb04791e-0 00:04:11.840 --> 00:04:12.200 Thank you.