WEBVTT

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Thank you so much for joining
us.

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What do you think the biggest
hurdles are that companies face

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when approaching their digital
transformation?

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I see two big hurdles.

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One is sense of urgency.

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So, where COVID might have
forced a lot of people to get

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started with digital
transformation, how do you

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create that continuous sense of
urgency that keeps going?

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Because it's a journey.

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So I think that's one hurdle.

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The second hurdle I can see is
you probably already have done

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the easy stuff, the low-hanging
fruits, and things are only

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getting tougher and more, more
complex problems to solve.

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So how do you build that
tenacity, resilience in your team

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to keep going and then tackle
the more complicated problems?

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And how can companies get the
most out of this digital transformation?

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So, I think, first thing is have
a very clear road map and it has

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to be a multiyear road map.

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You need to have a clear point
of arrival and where do you want to go?

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And whereas external partners
like BCG and others can help,

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they can't do it for you.

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So you really need to also
invest in your teams and invest

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in those capabilities that is
needed to execute that road map.

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And you can't invest at the time
where your external partners

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starts to roll off.

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You need to invest from the
beginning and, and really build

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that long-lasting capabilities.

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And how important is leadership
and company culture in making

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this happen?

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Oh, very important.

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I mean, leaders today have to be
tech savvy.

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And if they are not, I think
every digital organization have

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to make sure that they educate
their leadership. Because if

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they don't understand what
you're trying to do, can

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communicate it to everyone else
and get them on board,

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it will be very hard.

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And, and the second thing is you
need to have an entrepreneurial,

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agile mindset because
transformation . . .  you will

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need to experiment, and
experiments can fail.

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So you need to have a culture
where it is accepted that you

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experiment perhaps without a a
clear return of investment and

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that some of those experiments
might fail.

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If someone says we don't need to
experiment, we we know it all,

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you're probably not innovating.

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You're not innovating enough.

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For example, AI--I don't think
anyone have mastered AI.

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There's a lot of experimentation
needed and there will be a lot

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of those experiments that will
fail.

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So have that culture that is
acceptable to fail and the

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leadership to support you.

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Thank you so much.