Thank you so much for joining us.
What do you think the biggest hurdles are that companies face
when approaching their digital transformation?
I see two big hurdles.
One is sense of urgency.
So, where COVID might have forced a lot of people to get
started with digital transformation, how do you
create that continuous sense of urgency that keeps going?
Because it's a journey.
So I think that's one hurdle.
The second hurdle I can see is you probably already have done
the easy stuff, the low-hanging fruits, and things are only
getting tougher and more, more complex problems to solve.
So how do you build that tenacity, resilience in your team
to keep going and then tackle the more complicated problems?
And how can companies get the most out of this digital transformation?
So, I think, first thing is have a very clear road map and it has
to be a multiyear road map.
You need to have a clear point of arrival and where do you want to go?
And whereas external partners like BCG and others can help,
they can't do it for you.
So you really need to also invest in your teams and invest
in those capabilities that is needed to execute that road map.
And you can't invest at the time where your external partners
starts to roll off.
You need to invest from the beginning and, and really build
that long-lasting capabilities.
And how important is leadership and company culture in making
this happen?
Oh, very important.
I mean, leaders today have to be tech savvy.
And if they are not, I think every digital organization have
to make sure that they educate their leadership. Because if
they don't understand what you're trying to do, can
communicate it to everyone else and get them on board,
it will be very hard.
And, and the second thing is you need to have an entrepreneurial,
agile mindset because transformation . . . you will
need to experiment, and experiments can fail.
So you need to have a culture where it is accepted that you
experiment perhaps without a a clear return of investment and
that some of those experiments might fail.
If someone says we don't need to experiment, we we know it all,
you're probably not innovating.
You're not innovating enough.
For example, AI--I don't think anyone have mastered AI.
There's a lot of experimentation needed and there will be a lot
of those experiments that will fail.
So have that culture that is acceptable to fail and the
leadership to support you.
Thank you so much.