Marco, thank you so much for being here.
When it comes to sales transformation, what are the
challenges and what are the opportunities?
Thanks for having me.
I think on the sales transformation, the opportunity
is really to rethink all your processes, not just from a
tooling and really rebuild basically your infrastructure
and your processes to help the sales.
The challenge is the change management.
How do you get the sellers actually using new processes,
embracing the changes. And how can organizations really
leverage sales cloud and revenue cloud?
I think the end to end process is really key, right?
That you start with the sales cloud for the prospecting for
the opportunities and then really go through with revenue
cloud to book the deals, to sign the deals, and actually book it
in your ERP.
That end to end, that's where the opportunity is.
And how will generative AI transform the productivity?
The GenAI will be really interesting to see.
You will be able to actually generate a lot of the sales
collateral, the content, automatically and actually
tailored for a customer specifically.
So this will be a higher personalization.
I think the challenge on the other side is how do you, again,
a seller, embrace this and not get basically let AI do
everything, but actually engages with AI in the right way.
Thank you so much.