WEBVTT

66649ed2-a712-4606-9798-b0f208409da4-0
00:00:00.160 --> 00:00:03.593
So Tom, thank you so much for
joining us here at Dreamforce

66649ed2-a712-4606-9798-b0f208409da4-1
00:00:03.593 --> 00:00:03.880
2024.

d13610ff-30b7-4e40-9d60-915c1feeb45d-0
00:00:04.040 --> 00:00:05.560
I'm so excited to be here, Lisa.

a4b3fd53-1d04-46e8-92b6-5d8c484212cc-0
00:00:05.800 --> 00:00:07.280
It is, it's really thrilling.

2366278c-bb5f-4aa1-bd55-a31738da0015-0
00:00:07.280 --> 00:00:08.360
There's—it's electric here.

68aa9829-c86f-4bbe-bac8-8f93e7469775-0
00:00:08.360 --> 00:00:11.220
And I'm so excited to be here
today and really learn a lot,

68aa9829-c86f-4bbe-bac8-8f93e7469775-1
00:00:11.220 --> 00:00:13.080
but also meet a lot of great
partners.

4384a5c2-70d0-48fe-836a-44123a7749db-0
00:00:13.520 --> 00:00:16.849
And one of the main themes we're
noticing at this year's

4384a5c2-70d0-48fe-836a-44123a7749db-1
00:00:16.849 --> 00:00:19.944
Dreamforce is driving
transformation with generative

4384a5c2-70d0-48fe-836a-44123a7749db-2
00:00:19.944 --> 00:00:20.119
AI.

971963b7-e716-4c1b-9ced-050e6326645c-0
00:00:20.120 --> 00:00:21.880
What's that mean to you in AWS?

52d1e7c4-3cff-4ae4-a74c-cc696a7b0f7b-0
00:00:22.200 --> 00:00:25.400
Well, AWS has been a real leader
in generative AI and how we've

52d1e7c4-3cff-4ae4-a74c-cc696a7b0f7b-1
00:00:25.400 --> 00:00:28.100
actually driven that not only
internally, but for our

52d1e7c4-3cff-4ae4-a74c-cc696a7b0f7b-2
00:00:28.100 --> 00:00:28.600
customers.

992ef404-4e09-470c-b813-244989d54d79-0
00:00:29.080 --> 00:00:32.401
And, you know, when you look at
it and the impact you can

992ef404-4e09-470c-b813-244989d54d79-1
00:00:32.401 --> 00:00:36.124
have—if you take sales—BCG just
released great information on it

992ef404-4e09-470c-b813-244989d54d79-2
00:00:36.124 --> 00:00:39.502
of really driving a 2X impact,
almost a 2X impact, for the

992ef404-4e09-470c-b813-244989d54d79-3
00:00:39.502 --> 00:00:42.080
sales impact in the—in the
margin around it.

1edcad09-d46d-4892-af85-dfeafd608493-0
00:00:42.480 --> 00:00:44.160
And that to me is what's really
critical.

64e2ea3a-5b2f-4a0f-ad38-e03a624dbec0-0
00:00:44.280 --> 00:00:45.160
How do we do that?

fbb02478-24cb-465b-ad6f-2b3ab25a5832-0
00:00:45.200 --> 00:00:47.978
And the part of that that's
really critical is you take the

fbb02478-24cb-465b-ad6f-2b3ab25a5832-1
00:00:47.978 --> 00:00:50.525
mundane tasks that have
been—that sales people have to

fbb02478-24cb-465b-ad6f-2b3ab25a5832-2
00:00:50.525 --> 00:00:53.303
do, and allow them to have
really impactful engagement with

fbb02478-24cb-465b-ad6f-2b3ab25a5832-3
00:00:53.303 --> 00:00:54.599
their, with their customers.

0e0420f6-0289-44e8-8fbf-cfee82593941-0
00:00:54.880 --> 00:00:58.063
And that means whether you help
them summarize the information

0e0420f6-0289-44e8-8fbf-cfee82593941-1
00:00:58.063 --> 00:01:01.298
they've had before or help them
understand what's the best next

0e0420f6-0289-44e8-8fbf-cfee82593941-2
00:01:01.298 --> 00:01:04.330
action they could take, that
really helps the sales team be

0e0420f6-0289-44e8-8fbf-cfee82593941-3
00:01:04.330 --> 00:01:06.200
much more effective at driving
that.

61114ff1-7cca-46a5-905f-f330e2821d64-0
00:01:06.440 --> 00:01:09.525
And we really look at helping
our customers understand that

61114ff1-7cca-46a5-905f-f330e2821d64-1
00:01:09.525 --> 00:01:12.200
and really drive that change in
their organization.

85c445bb-5b3f-497f-9015-96f5873044fc-0
00:01:12.600 --> 00:01:16.130
And how do you see generative AI
reshaping the way companies

85c445bb-5b3f-497f-9015-96f5873044fc-1
00:01:16.130 --> 00:01:17.520
interact with customers?

c75c1cf5-f5e4-483a-be98-a72713d29d19-0
00:01:17.960 --> 00:01:19.120
I mean, that is truly it.

4ed5f43c-fe0b-4628-9ad0-6ac11db24d4a-0
00:01:19.120 --> 00:01:22.240
I mean, generative AI allows
such a different interaction.

905ea577-b8ef-480d-a2eb-3a79cd1971b9-0
00:01:22.440 --> 00:01:24.320
First thing you have to have is
the right data.

e14cc00d-48cf-428b-ab59-bee931f16ea8-0
00:01:24.520 --> 00:01:27.111
But you put that data together
with the information you have

e14cc00d-48cf-428b-ab59-bee931f16ea8-1
00:01:27.111 --> 00:01:29.320
around the customer and you say,
what do they need?

4897d9b2-6579-4273-bcbb-71daf356b1f2-0
00:01:29.560 --> 00:01:31.910
You take these
interactions—where they're just

4897d9b2-6579-4273-bcbb-71daf356b1f2-1
00:01:31.910 --> 00:01:34.760
simple interactions—to true
engagement and serving them.

84044c19-eeba-43dc-bf5e-f8fa2068f40b-0
00:01:34.920 --> 00:01:37.548
But that means knowing your
customer, and that means whether

84044c19-eeba-43dc-bf5e-f8fa2068f40b-1
00:01:37.548 --> 00:01:40.090
you use chatbots or any kind of
information around it, and

84044c19-eeba-43dc-bf5e-f8fa2068f40b-2
00:01:40.090 --> 00:01:42.675
really, predictive modeling, you
can then really serve your

84044c19-eeba-43dc-bf5e-f8fa2068f40b-3
00:01:42.675 --> 00:01:45.045
customer and understand that
you're trying to drive an

84044c19-eeba-43dc-bf5e-f8fa2068f40b-4
00:01:45.045 --> 00:01:46.640
engagement that means a lot to
them.

9fdd6e44-a20e-4b44-8774-d01e4551209b-0
00:01:46.840 --> 00:01:48.240
And that really helps move that
forward.

03b196b4-a988-4797-b7d1-013c5b0ae0d4-0
00:01:48.240 --> 00:01:51.711
And I think generative AI could
be so powerful around that. But

03b196b4-a988-4797-b7d1-013c5b0ae0d4-1
00:01:51.711 --> 00:01:55.237
it is tricky because generative
AI takes more than just having a

03b196b4-a988-4797-b7d1-013c5b0ae0d4-2
00:01:55.237 --> 00:01:56.160
great technology.

b0b44fe6-46d8-489b-99fc-ff35e94e63c4-0
00:01:56.160 --> 00:01:58.580
It's about getting those
business changes to happen and

b0b44fe6-46d8-489b-99fc-ff35e94e63c4-1
00:01:58.580 --> 00:01:59.920
the people and process changes.

c93bff2a-b42d-4918-a2b4-dff7e31b19d0-0
00:02:00.240 --> 00:02:02.520
And that's what's critical to
really move that forward.

794f4c48-f5c8-4937-aab5-47a591eabd39-0
00:02:02.720 --> 00:02:04.858
You've got to have that
combination to have the impact

794f4c48-f5c8-4937-aab5-47a591eabd39-1
00:02:04.858 --> 00:02:05.520
you want to have.

eeacd656-2e42-45bf-a773-f4ecf798f80a-0
00:02:05.520 --> 00:02:07.800
And so, what's on the horizon?

d17291d8-a876-4efa-bb26-a995966347bd-0
00:02:07.800 --> 00:02:10.943
How do you see the AWS and BCG
partnership driving these

d17291d8-a876-4efa-bb26-a995966347bd-1
00:02:10.943 --> 00:02:11.440
outcomes?

da1e4207-d208-469f-a48f-ad4155a03258-0
00:02:12.120 --> 00:02:14.529
I mean, that is what's critical
because you really need to have

da1e4207-d208-469f-a48f-ad4155a03258-1
00:02:14.529 --> 00:02:15.320
a good understanding.

cecc5eba-0bb5-48bc-a705-c5c2797013cd-0
00:02:15.320 --> 00:02:17.939
You have to have the strategy,
the right use cases, that are

cecc5eba-0bb5-48bc-a705-c5c2797013cd-1
00:02:17.939 --> 00:02:20.472
going to have the right impact
and the right technology to

cecc5eba-0bb5-48bc-a705-c5c2797013cd-2
00:02:20.472 --> 00:02:21.160
blend with that.

4d196d2b-1be9-402b-8183-f6312a2d5d8d-0
00:02:21.440 --> 00:02:23.640
And that's where BCG and AWS
come together.

5870f575-5d20-4717-9f63-6fa2267bc2ed-0
00:02:24.400 --> 00:02:26.779
BCG has incredible strategic
understanding, but also the

5870f575-5d20-4717-9f63-6fa2267bc2ed-1
00:02:26.779 --> 00:02:29.493
business understanding that can
really drive the changes, and we

5870f575-5d20-4717-9f63-6fa2267bc2ed-2
00:02:29.493 --> 00:02:31.080
bring the great technology
around it.

45c0115e-eb30-40bc-8edd-27df0f6a8969-0
00:02:31.200 --> 00:02:35.328
So we build a team together that
really, from the very onset, can

45c0115e-eb30-40bc-8edd-27df0f6a8969-1
00:02:35.328 --> 00:02:38.080
bring impact for the customer
very quickly.

d4b2a37e-5a0d-43f1-b7aa-17c63e540618-0
00:02:38.320 --> 00:02:41.418
But we also understand we've got
to work closely with that

d4b2a37e-5a0d-43f1-b7aa-17c63e540618-1
00:02:41.418 --> 00:02:44.360
customer to really help them on
those business changes.

aee3476d-243e-4b6c-9127-dcba2bbd5771-0
00:02:44.440 --> 00:02:45.360
That's the hard part.

54d30d64-122d-45b3-8dc8-fbcd1a037de1-0
00:02:45.600 --> 00:02:47.640
And we really work together to
make sure that happens.

3b3dde0c-3bba-497a-ac4c-ef619328ab55-0
00:02:48.040 --> 00:02:51.409
And I see not only what we've
done so far, but I look forward

3b3dde0c-3bba-497a-ac4c-ef619328ab55-1
00:02:51.409 --> 00:02:54.236
to the future of how we can
really unlock that full

3b3dde0c-3bba-497a-ac4c-ef619328ab55-2
00:02:54.236 --> 00:02:57.280
potential with our customers,
with BCG, and Salesforce.

0eba0b53-8366-47ea-b484-01e8e9361555-0
00:02:57.560 --> 00:02:58.560
Tom, thank you so much.

9d2a5340-73c1-42b6-9611-62b97f7ba44b-0
00:02:58.720 --> 00:02:59.440
Thank you, Lisa.