WEBVTT

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István, thank you so much for
joining us.

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How is MOL Group approaching
GenAI

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and AI?

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AI and GenAI

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is really just the next step for
us in our digital evolution.

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We think about this in five
steps.

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We have a framework for this.

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The first step is our vision,
business strategy.

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That's what we build on. From an
analog fuel retailer, we are

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transforming ourselves into a
digitally driven consumer goods

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retailer and a mobility service
provider.

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So it's a big step for us and
everything we do is built on

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this.

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The second one is scale.

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Our business is now 2,400
locations in ten countries.

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We're doing 500 million
transactions in a year.

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We are selling 100 million cups
of coffee and hot dogs.

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And we use AI whenever we have
the scale that warrants it.

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The third step is organization
readiness.

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We have built a digital factory
team since 2018.

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This is a multidisciplinary team
of product owners, designers,

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data scientists, data analysts,
engineers

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who are able to implement these
solutions.

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The fourth step in our framework
is data and technology.

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Yeah, first you need to get your
data into order.

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And we have implemented a data
lake, a data analytics platform

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that brings together all our
transactional customer master

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data into one place.

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And it allows us to analyze our
performance, build tools on it.

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And we also implemented a tech
stack, a martech stack and a CRM

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and loyalty program that allows
us to communicate with our

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customers, personalize their
experience.

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And this is the foundation on
which we build AI.

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And AI is really just the fifth
step in this evolution.

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Now we have hundreds of business
users, millions of customers

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using these technologies on a
daily basis.

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And our business is becoming
more intelligent day by day.

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And what we do with AI is just
make ourselves even more

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intelligent and more accurate.

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So for example, when you take
hot dogs, we have a forecasting

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tool that is built on AI that
forecasts our hot dog sales on

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an hourly basis per location,
that helps our service station

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employees make sure that we
maximize sales and minimize

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waste.

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For personalization, we use
generative AI and predictive AI

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to personalize the offers,
personalize the message, so that

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customers feel more relevance or
what we do for customers feel

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more relevant.

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And the future for us is that in
every business process, in every

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decision, we'll inject AI to
make ourselves more accurate and

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more effective.

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And how critical is the
connection between AI strategy

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and overall business strategy?

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I would say it's so critical
that we don't even have an AI

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strategy.

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It's our AI strategy is built on
our business strategy.

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We start from the business, we
start from what we want to

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achieve.

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We start where the value pools
are, we start where the

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priorities are, and then we
support those priorities with

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AI.

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So basically our AI roadmap is
defined by the business strategy

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we have.

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And what would your advice be
for business leaders who are

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just now getting started on this
AI transformation journey?

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I would say don't skip the
foundations.

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So, you know, first, have a
business strategy.

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Second, you need to make sure
that you have the scale where

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you can apply AI.

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Third, you have to have the
foundations, both from an

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organizational and from from a
technology point of view.

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We spent five years to build
this, but that's what was needed

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for us in, in, in a, in an
entire region to become AI

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ready.

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Without that, you can only do
pilots and proof of concepts.

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Thank you so much.

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Thank you.

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Thank you very much.