WEBVTT 00:00:12.200 --> 00:00:15.200 Cost increases and the fight against those are high 00:00:15.200 --> 00:00:17.200 on the executive's agenda. 00:00:17.200 --> 00:00:22.080 It is increasingly important to spot those instances earlier 00:00:22.080 --> 00:00:25.640 and proactively manage costs functionally, from resourcing 00:00:25.640 --> 00:00:27.320 to reshoring to repricing 00:00:27.320 --> 00:00:31.840 and repositioning. Done right, this bears enormous potential 00:00:31.840 --> 00:00:34.600 to increase margins and to also gain market share.