WEBVTT 1 00:00:05.760 --> 00:00:07.280 - Wolfgang, thanks a lot for taking the time. 2 00:00:07.280 --> 00:00:10.200 When we started together, I think EnBW was doing record 3 00:00:10.200 --> 00:00:12.320 results, and still you decided 4 00:00:12.320 --> 00:00:14.040 to launch a transformation program. 5 00:00:14.040 --> 00:00:15.480 What drove you to that decision 6 00:00:15.480 --> 00:00:18.760 or what was the trigger point? 7 00:00:18.760 --> 00:00:22.240 - We were going from a normal phase into 8 00:00:22.240 --> 00:00:26.400 a huge investment phase, and when you grow very fast 9 00:00:26.400 --> 00:00:29.480 or you have to grow very fast, efficiency is not 10 00:00:29.480 --> 00:00:31.920 your main topic, actually. 11 00:00:31.920 --> 00:00:32.960 And we created 12 00:00:32.960 --> 00:00:36.320 that program in a different way than normal restructuring 13 00:00:36.320 --> 00:00:37.920 programs and 14 00:00:37.920 --> 00:00:42.840 therefore we were looking for different methodologies 15 00:00:42.840 --> 00:00:45.920 and different ways of doing such a thing. 16 00:00:45.920 --> 00:00:48.680 And I think we have found quite a good one. 17 00:00:48.680 --> 00:00:50.400 - So we had very conscious decisions on 18 00:00:50.400 --> 00:00:51.920 where do you reinvest, 19 00:00:51.920 --> 00:00:54.800 but also how do we finance that investment out 20 00:00:54.800 --> 00:00:57.080 of other areas where we need to save, which is 21 00:00:57.080 --> 00:00:58.920 the core of the zero-based budgeting method. 22 00:00:59.760 --> 00:01:02.280 - Cost cutting was exactly not the plan. 23 00:01:02.280 --> 00:01:04.200 We wanted to do something different, 24 00:01:04.200 --> 00:01:07.040 and zero-based budgeting leaves you room 25 00:01:07.040 --> 00:01:09.960 for getting the buy-in of the people 26 00:01:09.960 --> 00:01:13.920 and also doing it more thoroughly than when you do 27 00:01:13.920 --> 00:01:15.600 a top-down cost-cutting program. 28 00:01:15.600 --> 00:01:19.280 And therefore we had a lot of opportunities 29 00:01:19.280 --> 00:01:24.280 in quite a long phase of doing those efforts. 30 00:01:24.440 --> 00:01:28.160 Zero-based budgeting brings you the possibility 31 00:01:28.160 --> 00:01:29.960 to invest in other things. 32 00:01:29.960 --> 00:01:32.640 - Can you summarize a little bit where the program led you? 33 00:01:32.640 --> 00:01:33.920 What is the outcome? 34 00:01:33.920 --> 00:01:35.800 And also what's a little bit the way forward now 35 00:01:35.800 --> 00:01:37.960 for the next steps in performance and growth? 36 00:01:37.960 --> 00:01:41.160 - First of all, we had efficiency gains in an amount 37 00:01:41.160 --> 00:01:43.920 of more than 300 million euros permanently. 38 00:01:43.920 --> 00:01:45.880 And that is very important for me, 39 00:01:45.880 --> 00:01:48.720 because we were not gaining quick results. 40 00:01:48.720 --> 00:01:51.760 We wanted to have efficiency gains 41 00:01:51.760 --> 00:01:53.960 that are really working permanently. 42 00:01:53.960 --> 00:01:56.040 We also changed a little bit the culture 43 00:01:56.040 --> 00:02:00.720 of looking towards efficiency within EnBW, 44 00:02:00.720 --> 00:02:05.400 and now we are talking more about a performance 45 00:02:05.400 --> 00:02:09.120 culture that is necessary in order to accompany growth. 46 00:02:09.120 --> 00:02:11.720 - What do you think are the key success factors 47 00:02:11.720 --> 00:02:13.000 that made this program what it is 48 00:02:13.000 --> 00:02:14.120 today? 49 00:02:14.120 --> 00:02:16.320 I think one of the key success factors 50 00:02:16.320 --> 00:02:19.200 is that you are not in a hurry. 51 00:02:19.200 --> 00:02:22.760 It's not like a normal restructuring program where 52 00:02:22.760 --> 00:02:27.280 you fight against the clock. It's something different. 53 00:02:27.280 --> 00:02:30.720 You have to be constantly on the priority 54 00:02:30.720 --> 00:02:32.200 for improvements, 55 00:02:32.200 --> 00:02:36.120 but you have to give people room to find the right way 56 00:02:36.120 --> 00:02:37.520 for such improvements, 57 00:02:37.520 --> 00:02:40.800 and at the end, you must not lose your focus. 58 00:02:40.800 --> 00:02:43.400 - Wolfgang, thank you so much for the insights 59 00:02:43.400 --> 00:02:45.320 and the continued collaboration. 60 00:02:45.320 --> 00:02:46.840 - Thank you. My pleasure, Constantin.