- If you're 45 years old or older of average risk,
asymptomatic, no familial history,
you need to get screened.
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- Everett, welcome and thank you so much for being here
with me today talking about bold advances in health care.
- Torben, Thanks for having me
and I'm excited to have this conversation.
- What has been your biggest challenge
at Exact Sciences so far, and how have you addressed it?
- Biggest challenge in the colorectal cancer screening space
is twofold.
The biggest challenge is habit.
We're out there to make sure
that more people get screened,
that the appropriate people get screened
for colorectal cancer.
They think that the only option out there is colonoscopy,
and that's not the case today.
The second challenge is just the nature
of colorectal cancer.
A lot of times in the early stages, it's asymptomatic,
people think that if I'm not bleeding
then there's no really sense of me going
and getting screened for colorectal cancer,
and that's not the case.
If you're 45 years old or older, of average risk,
you need to get screened--
asymptomatic, no familial history, you need to get screened
and it's an urgent thing.
And it's just that how do you create that sense of urgency
for people?
And we have 1,000 plus people every single day
going out there and talking about
the need to get screened for colorectal cancer.
We have a multichannel approach.
We want to make sure that people hear that message
every single day.
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