WEBVTT

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- If you're 45 years old
or older of average risk,

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asymptomatic, no familial history,

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you need to get screened.

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(upbeat music)

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- Everett, welcome and thank
you so much for being here

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with me today talking about
bold advances in health care.

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- Torben, Thanks for having me

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and I'm excited to have this conversation.

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- What has been your biggest challenge

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at Exact Sciences so far, and
how have you addressed it?

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- Biggest challenge in the
colorectal cancer screening space

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is twofold.

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The biggest challenge is habit.

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We're out there to make sure

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that more people get screened,

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that the appropriate people get screened

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for colorectal cancer.

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They think that the only option
out there is colonoscopy,

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and that's not the case today.

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The second challenge is just the nature

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of colorectal cancer.

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A lot of times in the early
stages, it's asymptomatic,

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people think that if I'm not bleeding

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then there's no really sense of me going

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and getting screened
for colorectal cancer,

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and that's not the case.

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If you're 45 years old or
older, of average risk,

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you need to get screened--

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asymptomatic, no familial
history, you need to get screened

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and it's an urgent thing.

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And it's just that how do you
create that sense of urgency

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for people?

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And we have 1,000 plus
people every single day

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going out there and talking about

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the need to get screened
for colorectal cancer.

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We have a multichannel approach.

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We want to make sure that
people hear that message

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every single day.

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(upbeat music)