WEBVTT

00:00.210 --> 00:03.330
- Health equity is a topic
that's incredibly important

00:03.330 --> 00:06.030
for us at BCG and in our
Health Care practice,

00:06.030 --> 00:07.830
and especially when you talk

00:07.830 --> 00:10.152
about colorectal cancer screening.

00:10.152 --> 00:12.660
What are the obstacles
you see when it comes

00:12.660 --> 00:15.870
to health equity and how
do you overcome them?

00:15.870 --> 00:17.880
- What I love about what we're doing

00:17.880 --> 00:21.330
at Exact Sciences is it's
a focus on health equity.

00:21.330 --> 00:23.550
We just formed a brand new team

00:23.550 --> 00:26.610
about a year and a half
ago that every single day

00:26.610 --> 00:29.280
their major remit is how can we make sure

00:29.280 --> 00:31.950
that our products are available regardless

00:31.950 --> 00:34.596
of the zip code you come
from, regardless of what type

00:34.596 --> 00:38.610
of--what you think about
screening and wellness...

00:38.610 --> 00:40.260
maybe it's not in your culture.

00:40.260 --> 00:43.470
We're going into vulnerable
zip codes and populations

00:43.470 --> 00:45.540
and we're making that top of mind.

00:45.540 --> 00:49.740
Whether it's through making
sure our products are covered

00:49.740 --> 00:53.370
from a Medicaid, Medicare
commercial standpoint,

00:53.370 --> 00:55.200
whether it's making sure
our marketing materials

00:55.200 --> 00:58.530
are in different
languages, whether we need

00:58.530 --> 01:01.456
to say things differently
in different cultures.

01:01.456 --> 01:06.456
That is top of mind for us and
that is why one of our levers

01:06.810 --> 01:10.170
is making sure our
products, our solutions,

01:10.170 --> 01:13.830
our screening tests are
available for all populations.

01:13.830 --> 01:16.380
I spent a day on Capitol Hill talking

01:16.380 --> 01:19.080
to different legislators about March

01:19.080 --> 01:21.420
is colorectal cancer awareness month

01:21.420 --> 01:22.440
and we want to partner

01:22.440 --> 01:27.195
with that legislator in going
to vulnerable populations

01:27.195 --> 01:30.990
with the message of getting
screened is so important.

01:30.990 --> 01:35.760
So, I think that message
has to be explicit.

01:35.760 --> 01:37.560
- I would love to talk about diversity

01:37.560 --> 01:38.970
in the health care industry.

01:38.970 --> 01:41.460
It's also something that we have very high

01:41.460 --> 01:45.990
on our agenda to drive
diversity, equity, and inclusion.

01:45.990 --> 01:49.890
- I wouldn't be sitting here
if it wasn't a strategy,

01:49.890 --> 01:54.330
a passion for medtech, health
care, to really think about

01:54.330 --> 01:57.780
diversity and give people opportunities

01:57.780 --> 01:59.940
for different roles within health care.

01:59.940 --> 02:04.260
So, because of that, I'm happy
that we're making progress

02:04.260 --> 02:09.260
and strides, but we're not
making strides fast enough.

02:10.115 --> 02:12.060
So, I'd say yes, we're making strides,

02:12.060 --> 02:13.170
but we have a lot of work to do.

02:13.170 --> 02:14.910
And I'll give you just a couple of stats

02:14.910 --> 02:17.880
that I've looked at that
I'm passionate about.

02:17.880 --> 02:20.283
At Exact Sciences is a great example.

02:22.110 --> 02:26.760
Our female population is about 58%.

02:26.760 --> 02:31.560
Our non-white population
overall is about 28%.

02:31.560 --> 02:33.720
So, we're making strides and we
get better every single year,

02:33.720 --> 02:37.950
but if you go to the director
level and above, that drops.

02:37.950 --> 02:41.190
My tagline that I always
say to our organization,

02:41.190 --> 02:42.810
or any organization that I'm from

02:42.810 --> 02:44.580
is we should look like our customers.

02:44.580 --> 02:46.890
And when I look at our customers,
whether they're payers,

02:46.890 --> 02:49.560
whether they're individual,
primary care physicians,

02:49.560 --> 02:52.260
or big health systems, they're diverse.

02:52.260 --> 02:54.317
- You mentioned that you
want to make sure that you

02:54.317 --> 02:57.600
look like your customers
as an organization,

02:57.600 --> 03:01.230
but you are also trying
to proactively shape

03:01.230 --> 03:02.850
your customer base by addressing

03:02.850 --> 03:04.530
health equity issues, right?

03:04.530 --> 03:06.120
So, it goes both ways actually.

03:06.120 --> 03:09.000
It's not just a reaction,
but it's a proactive push,

03:09.000 --> 03:11.550
changing the way your customers look.

03:11.550 --> 03:12.960
- Our customers now, they call it,

03:12.960 --> 03:14.610
they used to call it the quadruple aim.

03:14.610 --> 03:17.070
Now they call it the quintuple aim

03:17.070 --> 03:19.935
because they've added in health equity,

03:19.935 --> 03:22.230
diversity and inclusion,

03:22.230 --> 03:24.531
and when they see Exact Sciences,

03:24.531 --> 03:28.170
the fact that we have
that embedded in our goals

03:28.170 --> 03:30.420
and it's part of the way
in which we go to market

03:30.420 --> 03:34.050
and we want to partner,
it makes us resonate

03:34.050 --> 03:36.583
so much better with our customers.

03:36.583 --> 03:40.000
(upbeat musical closing)