WEBVTT 00:00:11.600 --> 00:00:15.720 Leaders are forced to deal with both topics: cost to serve and customer satisfaction. 00:00:15.960 --> 00:00:20.160 at the same time. In order to ensure a world class service ops function, 00:00:20.160 --> 00:00:23.440 they will need to approach this among three key elements. 00:00:23.520 --> 00:00:28.000 First, early adoption of GenAI. Service ops functions should be an early adopter 00:00:28.240 --> 00:00:31.520 of GenAI for its own processes, as there are many big win 00:00:31.560 --> 00:00:35.560 opportunities such as handling first level customer inquires. 00:00:35.640 --> 00:00:39.600 Using that expertise, leaders can create a center of excellence within the service 00:00:39.600 --> 00:00:43.560 ops function that can find additional opportunities across the organization 00:00:43.640 --> 00:00:47.080 and ensure the technology delivers maximum value. 00:00:47.160 --> 00:00:50.400 Second, an identification of the right people and skills. 00:00:50.480 --> 00:00:53.040 To drive a successful transformation, leaders will need 00:00:53.040 --> 00:00:56.880 to take a much more agile approach by bringing talents together 00:00:57.040 --> 00:01:01.240 into more cross-functional and multidisciplinary teams. 00:01:01.320 --> 00:01:04.560 Finally, leaders will need to build a platform strategy 00:01:04.560 --> 00:01:07.560 that looks at customer journeys and the underlying processes 00:01:07.800 --> 00:01:11.920 from an end to end perspective, aligning people, process and technology 00:01:11.920 --> 00:01:15.440 to drive efficiency and scale while improving customer satisfaction.