WEBVTT 1 00:00:02.160 --> 00:00:04.160 The digital world is moving fast 2 00:00:04.160 --> 00:00:08.600 and marketers are constantly innovating to grab the attention of their customers. 3 00:00:08.920 --> 00:00:10.760 Whether you're in the grocery, 4 00:00:10.760 --> 00:00:11.640 travel, 5 00:00:11.880 --> 00:00:13.040 banking, 6 00:00:13.040 --> 00:00:14.280 or retail industry 7 00:00:14.640 --> 00:00:18.160 the success of your business depends on how well you deliver 8 00:00:18.160 --> 00:00:23.280 premium one-to-one experiences to meet your customers’ needs across all channels. 9 00:00:23.800 --> 00:00:26.400 But how can you create competitive advantage 10 00:00:26.400 --> 00:00:29.160 when you have access to the same campaign builders, 11 00:00:29.160 --> 00:00:32.880 AI solutions, and digital platforms as your competitors? 12 00:00:33.360 --> 00:00:37.720 Fabriq by BCG is a set of tools and integration capabilities 13 00:00:37.720 --> 00:00:40.920 developed over years of large-scale implementations. 14 00:00:41.080 --> 00:00:45.200 It is built on a modular approach, so you can leverage the components you need 15 00:00:45.200 --> 00:00:48.960 to power your experiences with greater speed and efficiency, 16 00:00:48.960 --> 00:00:50.920 all as a fully owned solution. 17 00:00:51.160 --> 00:00:55.640 Because seamless marketing experiences are critical to unleashing creativity, 18 00:00:55.640 --> 00:01:01.160 we help marketers remove the tech burden so they can focus on what matters most. 19 00:01:01.400 --> 00:01:06.400 First, Fabriq becomes the digital tissue among your existing MarTech stack 20 00:01:06.400 --> 00:01:11.400 connecting your CRM, CMS, E-commerce, and Web analytics, 21 00:01:11.400 --> 00:01:15.320 creating operational nimbleness in each step of the customer journey. 22 00:01:15.760 --> 00:01:19.840 Second, we add intelligence and automation only where it is needed 23 00:01:19.840 --> 00:01:23.720 to accelerate your digital capabilities, all in a matter of weeks. 24 00:01:24.240 --> 00:01:29.120 Real-time patented state machine enables marketers to keep track of behaviors 25 00:01:29.120 --> 00:01:32.600 and to reward progress of gamified consumer journeys. 26 00:01:32.960 --> 00:01:37.360 It activates your customer data, automatically creates a unique offer for each customer, 27 00:01:37.360 --> 00:01:41.480 and delivers it through your existing marketing channels. 28 00:01:42.200 --> 00:01:45.880 State-of-the-art experimentation platform allows you to launch 29 00:01:45.880 --> 00:01:50.560 AI and human-driven campaigns through evaluating and scaling you results, 30 00:01:50.560 --> 00:01:52.880 saving you valuable time and resources. 31 00:01:53.680 --> 00:01:57.480 Out-of-the-box measurement helps you track the efficiency of your actions 32 00:01:57.480 --> 00:02:00.920 and ensures that you're optimizing your results successfully. 33 00:02:01.200 --> 00:02:05.600 A productionalized machine learning framework empowers data scientists 34 00:02:05.600 --> 00:02:08.560 and engineers to deploy custom AI solutions 35 00:02:08.840 --> 00:02:12.920 or simply integrate the existing ones into a seamless workflow. 36 00:02:13.400 --> 00:02:15.760 And finally, marketer-friendly tools 37 00:02:15.760 --> 00:02:19.240 enable easy access and mobilize teams from day one. 38 00:02:19.680 --> 00:02:23.920 With Fabriq you can accelerate the full potential of your MarTech stack 39 00:02:23.920 --> 00:02:27.200 by adding intelligence and automation only where you need it. 40 00:02:27.680 --> 00:02:30.360 What if you could truly understand your customers 41 00:02:30.480 --> 00:02:34.200 and deliver exceptional, personalized experiences today? 42 00:02:35.120 --> 00:02:36.680 Fabriq by BCG.