WEBVTT 1 00:00:00.660 --> 00:00:03.810 Introducing Media Optimization by BCG X, 2 00:00:03.810 --> 00:00:06.120 our groundbreaking digital marketing AI. 3 00:00:06.120 --> 00:00:07.410 Developed within the powerful 4 00:00:07.410 --> 00:00:09.750 Fabriq Personalization AI ecosystem, 5 00:00:09.750 --> 00:00:12.270 Media Optimization brings intelligent automation 6 00:00:12.270 --> 00:00:15.240 to supercharge a marketer's ability to continuously track 7 00:00:15.240 --> 00:00:16.560 and identify high-value 8 00:00:16.560 --> 00:00:19.020 optimization opportunities in real time, 9 00:00:19.020 --> 00:00:21.240 automate the design and launch of experiments 10 00:00:21.240 --> 00:00:24.480 across paid channels to capture identified value, 11 00:00:24.480 --> 00:00:26.970 and measure the true incrementality of sales lift 12 00:00:26.970 --> 00:00:29.250 from these experiments and marketing spend, 13 00:00:29.250 --> 00:00:31.320 all in one place. 14 00:00:31.320 --> 00:00:33.000 The always-on optimization scanner 15 00:00:33.000 --> 00:00:35.700 provides a holistic view of your media spend and performance 16 00:00:35.700 --> 00:00:38.550 across channels, brands, and the full funnel, 17 00:00:38.550 --> 00:00:39.930 reducing manual effort, 18 00:00:39.930 --> 00:00:42.120 increasing performance tracking accuracy, 19 00:00:42.120 --> 00:00:44.430 identifying over- or underinvestment, 20 00:00:44.430 --> 00:00:47.550 and maximizing the overall spend ROI. 21 00:00:47.550 --> 00:00:49.440 In addition, Media Optimization's 22 00:00:49.440 --> 00:00:51.390 proprietary campaign intelligence 23 00:00:51.390 --> 00:00:53.280 brings game-changing capabilities 24 00:00:53.280 --> 00:00:56.100 that continuously scan every active campaign 25 00:00:56.100 --> 00:00:59.130 to enable always-on identification of efficiency 26 00:00:59.130 --> 00:01:00.780 and effectiveness opportunities, 27 00:01:00.780 --> 00:01:02.820 resulting in a media test-and-learn agenda 28 00:01:02.820 --> 00:01:05.040 that maximizes value. 29 00:01:05.040 --> 00:01:07.230 The audience selection and activation module 30 00:01:07.230 --> 00:01:10.140 uses machine learning models to score and rank audiences 31 00:01:10.140 --> 00:01:12.540 by their likelihood to convert or engage. 32 00:01:12.540 --> 00:01:14.400 By combining first- and third-party data 33 00:01:14.400 --> 00:01:16.770 and continuously learning from experiment results, 34 00:01:16.770 --> 00:01:19.380 it identifies the segments that truly matter. 35 00:01:19.380 --> 00:01:21.180 Marketers can then precisely activate 36 00:01:21.180 --> 00:01:23.550 these high-performing audiences across channels, 37 00:01:23.550 --> 00:01:24.420 reducing waste, 38 00:01:24.420 --> 00:01:27.390 and improving both efficiency and effectiveness. 39 00:01:27.390 --> 00:01:29.910 The automated experimentation and execution module 40 00:01:29.910 --> 00:01:32.610 leverages Fabriq Personalization AI's heritage 41 00:01:32.610 --> 00:01:34.860 as a productized experimentation platform. 42 00:01:34.860 --> 00:01:38.040 It enables automation of the campaign design, execution, 43 00:01:38.040 --> 00:01:39.540 and testing across channels 44 00:01:39.540 --> 00:01:41.520 to rapidly scale up the value realized 45 00:01:41.520 --> 00:01:43.590 from the Media Optimization. 46 00:01:43.590 --> 00:01:45.750 The key to broad confidence in media ROI 47 00:01:45.750 --> 00:01:48.030 starts with robust experiment design. 48 00:01:48.030 --> 00:01:50.220 We've implemented advanced matched market 49 00:01:50.220 --> 00:01:51.210 and temporal techniques 50 00:01:51.210 --> 00:01:53.190 that enable accurate sales lift measurement 51 00:01:53.190 --> 00:01:54.630 in an omnichannel way, 52 00:01:54.630 --> 00:01:57.030 not dependent on cookies or attribution. 53 00:01:57.030 --> 00:01:58.800 Our proprietary approach is delivered 54 00:01:58.800 --> 00:02:00.690 through an easy-to-use marketer UI 55 00:02:00.690 --> 00:02:04.260 that eliminates hours of manual effort and human error. 56 00:02:04.260 --> 00:02:06.720 The budget optimization copilot provides marketers 57 00:02:06.720 --> 00:02:09.030 with a comprehensive overview of their campaigns, 58 00:02:09.030 --> 00:02:11.790 interactions, budget expenditure, and performance. 59 00:02:11.790 --> 00:02:13.440 It optimizes budget allocation 60 00:02:13.440 --> 00:02:15.270 across all campaigns and channels, 61 00:02:15.270 --> 00:02:19.530 enabling tactical spend allocation that maximizes ROI. 62 00:02:19.530 --> 00:02:21.330 The bespoke closed-loop measurement module 63 00:02:21.330 --> 00:02:23.760 combines your media performance and sales data, 64 00:02:23.760 --> 00:02:26.340 applies rigorous measurement modeling techniques, 65 00:02:26.340 --> 00:02:29.910 and visualizes the incrementality and ROI of each test, 66 00:02:29.910 --> 00:02:32.670 as well as your overall media spend. 67 00:02:32.670 --> 00:02:34.470 Make decisions on what to scale 68 00:02:34.470 --> 00:02:36.450 and understand the success of marketing tests 69 00:02:36.450 --> 00:02:38.100 using trusted sales lift results 70 00:02:38.100 --> 00:02:41.160 from statistically significant experiments. 71 00:02:41.160 --> 00:02:43.080 Finally, get the most out of your media spend 72 00:02:43.080 --> 00:02:45.330 and end the debate on the true ROI 73 00:02:45.330 --> 00:02:47.973 with Media Optimization by BCG X.