Narrator: Introducing Media Optimization by BCG X,
our groundbreaking digital marketing AI.
Developed within the powerful
Fabriq Personalization AI ecosystem,
Media Optimization brings intelligent automation
to supercharge a marketer's ability to continuously track
and identify high-value
optimization opportunities in real time,
automate the design and launch of experiments
across paid channels to capture identified value,
and measure the true incrementality of sales lift
from these experiments and marketing spend,
all in one place.
The always-on optimization scanner
provides a holistic view of your media spend and performance
across channels, brands, and the full funnel,
reducing manual effort,
increasing performance tracking accuracy,
identifying over- or underinvestment,
and maximizing the overall spend ROI.
In addition, Media Optimization's
proprietary campaign intelligence
brings game-changing capabilities
that continuously scan every active campaign
to enable always-on identification of efficiency
and effectiveness opportunities,
resulting in a media test-and-learn agenda
that maximizes value.
The audience selection and activation module
uses machine learning models to score and rank audiences
by their likelihood to convert or engage.
By combining first- and third-party data
and continuously learning from experiment results,
it identifies the segments that truly matter.
Marketers can then precisely activate
these high-performing audiences across channels,
reducing waste,
and improving both efficiency and effectiveness.
The automated experimentation and execution module
leverages Fabriq Personalization AI's heritage
as a productized experimentation platform.
It enables automation of the campaign design, execution,
and testing across channels
to rapidly scale up the value realized
from the Media Optimization.
The key to broad confidence in media ROI
starts with robust experiment design.
We've implemented advanced matched market
and temporal techniques
that enable accurate sales lift measurement
in an omnichannel way,
not dependent on cookies or attribution.
Our proprietary approach is delivered
through an easy-to-use marketer UI
that eliminates hours of manual effort and human error.
The budget optimization copilot provides marketers
with a comprehensive overview of their campaigns,
interactions, budget expenditure, and performance.
It optimizes budget allocation
across all campaigns and channels,
enabling tactical spend allocation that maximizes ROI.
The bespoke closed-loop measurement module
combines your media performance and sales data,
applies rigorous measurement modeling techniques,
and visualizes the incrementality and ROI of each test,
as well as your overall media spend.
Make decisions on what to scale
and understand the success of marketing tests
using trusted sales lift results
from statistically significant experiments.
Finally, get the most out of your media spend
and end the debate on the true ROI
with Media Optimization by BCG X.