Introducing Fabriq Media,
BCG X's groundbreaking digital marketing AI.
Developed within the powerful Fabriq personalization ecosystem,
Fabriq Media brings intelligent automation to supercharge a marketer's ability to
continuously track and identify high value optimization opportunities in real time,
Automate the design and launch of experiments across paid channels
to capture identified value,
and measure the true incrementality of sales lift
from these experiments and marketing spend.
All in one place.
The Campaign Opportunity Scan module is your new centralized
media intelligence hub.
No need to move between different platforms and handle fragmented data.
The module provides a holistic view of your media spend and performance
across channels, brands, and the full funnel -
reducing manual effort, increasing performance tracking accuracy,
identifying over or under investment, and maximizing the overall spend ROI.
In addition, Fabriq Media's proprietary campaign intelligence
brings game-changing capabilities
that continuously scan every active campaign
to enable always-on identification of efficiency and effectiveness opportunities -
resulting in a media test and learn agenda that maximizes value.
The Test and Learn Engine
leverages Fabriq's heritage as a productized experimentation platform.
It enables automation and scale of the campaign design, execution, and
test across channels to rapidly scale up value realized from media optimization.
The key to broad confidence in media ROI starts with robust experiment design.
We've implemented advanced matched-market and temporal techniques
that enable accurate sales lift measurement in an omni-channel way,
not dependent on cookies or attribution.
Our proprietary approach is leveraged through an easy-to-use marketer UI
that eliminates hours of manual effort and human error.
The Marketing Measurement Co-Pilot combines your media performance and sales data together,
applies rigorous measurement modeling techniques, and visualizes
the incrementality and ROI of each test as well as your overall media spend.
Make decisions on what to scale and understand success of marketing tests
using trusted sales lift results from statistically significant experiments.
Finally end the debate of the true ROI of your media spend with Fabriq Media,
the end-to-end media optimization and measurement solution
for marketers looking to do more with less.