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Introducing Fabriq Media,

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BCG X's groundbreaking
digital marketing AI.

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Developed within the powerful Fabriq
personalization ecosystem,

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Fabriq Media brings intelligent automation
to supercharge a marketer's ability to

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continuously track and identify high value
optimization opportunities in real time,

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Automate the design and launch
of experiments across paid channels

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to capture identified value,

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and measure the true
incrementality of sales lift

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from these experiments
and marketing spend.

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All in one place.

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The Campaign Opportunity
Scan module is your new centralized

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media intelligence hub.

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No need to move between different
platforms and handle fragmented data.

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The module provides a holistic view
of your media spend and performance

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across channels, brands,
and the full funnel -

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reducing manual effort, increasing
performance tracking accuracy,

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identifying over or under investment,
and maximizing the overall spend ROI.

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In addition, Fabriq Media's
proprietary campaign intelligence

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brings game-changing capabilities

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that continuously scan
every active campaign

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to enable always-on identification
of efficiency and effectiveness opportunities -

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resulting in a media test and learn
agenda that maximizes value.

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The Test and Learn Engine

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leverages Fabriq's heritage as a productized
experimentation platform.

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It enables automation and scale
of the campaign design, execution, and

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test across channels to rapidly scale up
value realized from media optimization.

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The key to broad confidence in media
ROI starts with robust experiment design.

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We've implemented advanced
matched-market and temporal techniques

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that enable accurate sales
lift measurement in an omni-channel way,

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not dependent on cookies or attribution.

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Our proprietary approach is leveraged
through an easy-to-use marketer UI

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that eliminates hours of manual
effort and human error.

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The Marketing Measurement Co-Pilot combines
your media performance and sales data together,

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applies rigorous measurement
modeling techniques, and visualizes

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the incrementality and ROI of each test
as well as your overall media spend.

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Make decisions on what to scale
and understand success of marketing tests

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using trusted sales lift results from
statistically significant experiments.

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Finally end the debate of the true
ROI of your media spend with Fabriq Media,

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the end-to-end media optimization
and measurement solution

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for marketers
looking to do more with less.