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Generative AI is evolving fast.

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Many organizations already
see lots of ways to use Gen AI

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applications to significantly increase
customer engagement.

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With all these apps and use cases
to choose from, the question becomes not

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whether to use Gen AI, but how best to let
your own brand voice benefit from it.

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Companies leverage Fabriq
by BCG to drive the velocity of execution.

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First, we fix the foundations
of your MarTech stack.

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Next, we focus on operations to increase
timeline speed and efficiency.

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Let's see how Fabriq brings two way
personalization with any Gen AI engine

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to improve the customer journey and sales.

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First, the customer opens their app
and navigates to the order screen.

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A prompt appears with two options:

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“Order your usual” or “Try something new.”

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If the customer chooses “Order
your usual”, a Gen AI-powered

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chatbot uses data from the
customer's previous purchases

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and recommends an item
the retailer wants to promote.

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The customer confirms
the new item, and completes the order.

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If the customer chooses “Try something new”,

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a chat window opens and asks the customer
if they have any specific input.

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Maybe they want to try a healthier option?

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The customer confirms the choice,

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selects the store near their current
location, and places the order.

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Reach new heights
in customer satisfaction,

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with Fabriq and Generative AI.