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Introducing Fabriq Identity,

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BCG X’s offering for data enrichment
and a true 360 customer view.

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Part of our versatile Fabriq ecosystem,

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it addresses complex challenges
like data silos, fragmentation,

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and quality that emerge
from multi-channel interactions.

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So how does it work?

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First, Fabriq Identity reconciles various
disparate customer identifiers

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across omnichannel touchpoints and
organizes it into a unique customer ID.

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This is the foundation to personalize
marketing efforts, optimize customer

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experiences, and foster
stronger relationships with customers.

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Second, it leverages data from
industry-leading third-party vendors

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to enrich the customer view with thousands
of attributes, encompassing demographic

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information, purchasing patterns,
and digital engagements.

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This enables your business
to cultivate a profound understanding

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of your customer base and empowers
your marketers with valuable insights

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and hidden patterns, enabling more
accurate and informed decision making.

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Refined machine learning models,

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leading to more effective targeting
and campaign optimization.

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Fabriq Identity is the
all-in-one solution, providing you

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with the data you need to
optimize marketing efforts,

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build personalized customer experiences
at scale, and develop

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highly tailored marketing strategies,
all in a matter of weeks.