WEBVTT 00:00:02.040 --> 00:00:04.040 The digital world is moving fast 00:00:04.160 --> 00:00:07.880 and marketers are constantly innovating to grab the attention of their customers. 00:00:08.600 --> 00:00:10.000 Whether you're in the grocery, 00:00:10.480 --> 00:00:11.120 travel, 00:00:11.480 --> 00:00:12.080 banking, 00:00:12.800 --> 00:00:14.040 or retail industry 00:00:14.080 --> 00:00:16.480 the success of your business depends on how well you deliver 00:00:16.480 --> 00:00:20.760 premium one-to-one experiences to meet your customers’ needs across all channels. 00:00:21.960 --> 00:00:24.080 But how can you create competitive advantage 00:00:24.080 --> 00:00:26.360 when you have access to the same campaign builders, 00:00:26.360 --> 00:00:29.880 AI solutions, and digital platforms as your competitors? 00:00:30.720 --> 00:00:35.960 Fabriq Personalization AI by BCG X is a set of tools and integration capabilities 00:00:35.960 --> 00:00:39.080 developed over years of large-scale implementations. 00:00:39.280 --> 00:00:42.960 It is built on a modular approach, so you can leverage the components you need 00:00:42.960 --> 00:00:45.960 to power your experiences with greater speed and efficiency, 00:00:45.960 --> 00:00:47.920 all as a fully owned solution. 00:00:48.840 --> 00:00:53.120 Because seamless marketing experiences are critical to unleashing creativity, 00:00:53.120 --> 00:00:57.840 we help marketers remove the tech burden so they can focus on what matters most. 00:00:58.120 --> 00:01:03.040 First, Fabriq Personalization AI becomes the digital tissue among your existing MarTech stack 00:01:03.040 --> 00:01:07.160 connecting your CRM, CMS, E-commerce, and Web analytics, 00:01:07.160 --> 00:01:11.080 creating operational nimbleness in each step of the customer journey. 00:01:12.120 --> 00:01:16.000 Second, we add intelligence and automation only where it is needed 00:01:16.000 --> 00:01:19.320 to accelerate your digital capabilities, all in a matter of weeks. 00:01:19.880 --> 00:01:24.240 Real-time patented state machine enables marketers to keep track of behaviors 00:01:24.240 --> 00:01:27.320 and to reward progress of gamified consumer journeys. 00:01:27.680 --> 00:01:32.080 It activates your customer data, automatically creates a unique offer for each customer, 00:01:32.080 --> 00:01:34.800 and delivers it through your existing marketing channels. 00:01:35.560 --> 00:01:38.720 State-of-the-art experimentation platform allows you to launch 00:01:38.720 --> 00:01:42.800 AI and human-driven campaigns through evaluating and scaling you results, 00:01:42.800 --> 00:01:45.120 saving you valuable time and resources. 00:01:46.720 --> 00:01:50.360 Out-of-the-box measurement helps you track the efficiency of your actions 00:01:50.360 --> 00:01:53.600 and ensures that you're optimizing your results successfully. 00:01:54.840 --> 00:01:58.360 A productionalized machine learning framework empowers data scientists 00:01:58.360 --> 00:02:01.040 and engineers to deploy custom AI solutions 00:02:01.040 --> 00:02:04.000 or simply integrate the existing ones into a seamless workflow. 00:02:04.600 --> 00:02:06.960 And finally, marketer-friendly tools 00:02:06.960 --> 00:02:10.440 enable easy access and mobilize teams from day one. 00:02:10.880 --> 00:02:15.560 With Fabriq Personalization AI you can accelerate the full potential of your MarTech stack 00:02:15.560 --> 00:02:18.840 by adding intelligence and automation only where you need it. 00:02:19.200 --> 00:02:21.880 What if you could truly understand your customers 00:02:22.000 --> 00:02:25.120 and deliver exceptional, personalized experiences today? 00:02:25.720 --> 00:02:28.920 Fabriq Personalization AI by BCG X.