WEBVTT 00:00:00.367 --> 00:00:02.002 The name Fabriq is intentional, 00:00:02.002 --> 00:00:04.170 it's supposed to be the connective tissue 00:00:04.170 --> 00:00:07.307 across the many components that bring personalization to life: 00:00:07.407 --> 00:00:10.010 technology, data, analytics. 00:00:10.710 --> 00:00:14.481 Now, all the organizations we work with have made investments in that space 00:00:14.481 --> 00:00:16.716 and they want to make the most out of those investments. 00:00:16.950 --> 00:00:21.221 Fabriq is intentionally developed to make that investment come true, 00:00:21.321 --> 00:00:26.259 we either augment through automation or through surgical injection of intelligence 00:00:26.259 --> 00:00:27.694 only where it’s needed. 00:00:29.763 --> 00:00:34.200 Fabriq is different from other solutions in terms of acceleration and ownership, 00:00:34.300 --> 00:00:36.903 it brings many years of development to bear, 00:00:36.903 --> 00:00:40.940 which means that every implementation accelerates tremendously your go-to-market, 00:00:40.940 --> 00:00:43.543 and it does it in an owned way. 00:00:43.610 --> 00:00:45.245 We focus on outcomes, 00:00:45.245 --> 00:00:50.316 we bring a solution to market and Fabriq does it by giving you access to the entire code, 00:00:50.316 --> 00:00:52.819 it becomes your solution in perpetuity. 00:00:53.253 --> 00:00:55.321 With Fabriq our ambition is to 00:00:55.321 --> 00:00:58.425 implement a solution in-market in four months. 00:00:58.658 --> 00:01:01.928 We have the patent, the tech, the team, 00:01:01.995 --> 00:01:06.032 so we entirely focus our execution work on 00:01:06.099 --> 00:01:10.170 integration, stitching, and all the mechanics to make it work. 00:01:10.236 --> 00:01:14.140 What this means is that the consumer gets to experience 00:01:14.140 --> 00:01:18.078 the real end-to-end personalization solution, and the organization 00:01:18.078 --> 00:01:21.181 gets a solution that is already developed at scale from day one.