We weren't sure if we were going to survive this crisis,
so we needed to make sure that everybody
has this as their top priority
as urgently as possible on their agenda.
Then we said,
"Let's get all the decision makers
and all the data points that we have
into one room effectively."
So we built a war room to really be able
to react very quickly to whatever info pieces
we got from the outside world.
We've been sort of trying to build a strategy
around how do we save cash;
how do we bring costs down;
how do we help our partners who operate the fleet
to also navigate through it;
and how do we,
and this is the big driver for us around
how do you sort of protect your balance sheet--
how do you manage capacity?
So adjust capacity downwards at the beginning,
but also be able to adjust upwards once demand was coming back
through the different phases of the pandemic.
and this was to me the most difficult part,
how do you manage motivation on the team where
everybody just sees that gloomy world out there
and has all this unsecurity and uncertainty around
what is going to happen and what does that mean for me?
Is my job going to be there tomorrow or not?
This is the most difficult piece.
And that's where we said
at some point you also need to build a very strong
long-term narrative to give that confidence to the team
and a certain sort of portion of optimism to the team
that we're going to navigate through
and ultimately come out stronger.
And I mean, looking now in hindsight
this is effectively what happens.
Like we've managed really well.
Very much data-driven decision making,
really were strongly able to adjust our capacity
to demand patterns,
still made sure we didn't lose too much money.
Of course we did lose a significant amount of money
through the pandemic,
but we were healthier than everybody else.
And this was putting us into position where--
first, survival as a competitive advantage in itself,
and then second,
this gave us a lot of opportunity
to also drive market share,
consolidate market further,
and really build out our position
to an even stronger market leader
in all of our geographies.