WEBVTT 1 00:00:00.280 --> 00:00:03.320 - Generative AI will be a revolution. 2 00:00:03.320 --> 00:00:05.840 Today, everyone and the headlines are focusing 3 00:00:05.840 --> 00:00:09.560 on its technical limitations and on productivity gains 4 00:00:09.560 --> 00:00:12.920 but tomorrow it'll be a product and business 5 00:00:12.920 --> 00:00:14.360 model innovation. 6 00:00:14.720 --> 00:00:18.840 And this is why CEOs need to do four things. 7 00:00:18.840 --> 00:00:22.560 The first one is to generate responsible AI 8 00:00:23.760 --> 00:00:27.440 guidelines dedicated to generative AI. 9 00:00:27.440 --> 00:00:32.439 Second, it's to identify the use cases that with 10 00:00:32.439 --> 00:00:36.360 generative AI will become a source of competitive advantage. 11 00:00:37.320 --> 00:00:39.360 Third, they need to experiment 12 00:00:39.360 --> 00:00:41.520 and fully understand the depths 13 00:00:41.520 --> 00:00:45.800 of generative AI and how it will impact jobs. 14 00:00:46.960 --> 00:00:47.800 Based on that 15 00:00:47.800 --> 00:00:50.240 they will have to redefine their operating model 16 00:00:50.240 --> 00:00:52.440 and their organizational blueprint. 17 00:00:52.440 --> 00:00:56.680 Fourth, they need to implement a new change management 18 00:00:56.680 --> 00:00:58.840 model that takes care 19 00:00:58.840 --> 00:01:01.280 of the professional identity of the employees.