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<v ->Hello everyone, I'm Vanessa Lyon.</v>

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I'm a managing director

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and senior partner at Boston Consulting Group,

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and I've been working at the crossroads of technology

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and automotive and mobility over the past 15 to 20 years,

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and I'm happy to be with you today

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to discuss this pressing topic.

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The story behind this panel is that

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we had several heated conversations about the value

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that's coming from GenAI

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and so we figured, why don't we have this debate altogether

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with this distinguished panel?

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Carrie, I will start with you.

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What do you see in automotive?

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Where is the value and in what timeframe?

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<v ->So what's really moving over the next year or two</v>

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is things like marketing, so content generation,

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being able to drive better marketing ROI,

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everything customer service.

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So being able to unlock insights

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from that unstructured data,

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drive better experience for drivers

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and consumers at the full end future of autonomous driving,

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what in-car assistance looks like that is fully predictive,

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and really what does that experience definition

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look like in the future?

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I think that's the space where new value pools will emerge.

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<v ->We identified a software coding assistant</v>

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as a great application for us.

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The reason is we have a quite a few software engineers

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in the company.

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We wanted to be impactful,

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and this looked like a,

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what we were seeing in the industry was a very sure thing

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to get a productivity boost and get job satisfaction.

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And it also had a lot of leverage within the company.

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We knew that if we implemented it, it would affect

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a lot of people and bring about a lot of benefits.

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<v ->And what's happened over this past year</v>

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is we were talking about Agentic AI is the unstructured

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data. So how much unstructured data do you have?

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How many learning systems do you have?

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How much product content information

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do you have across your business?

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How much financial information

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do you have in different places?

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We're partnering across the whole company to look at,

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where are there opportunities to drive efficiency

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and put agents in place?

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Those hours, whether it's 30%, 40% of engineering time,

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is now investing in other areas

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to bring value to the business

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and bring value to the market.

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I think we've hit a tipping point

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where we're gonna see that happen in 2025.

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<v ->The cost curves are coming tremendously down.</v>

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And so what might not work today, I think, quickly,

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we are finding will work in the future.

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And so we also want to be mindful of that,

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as we do expect some of these things to get more

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and more cost-effective,

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which then just increases the ROI for us.

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<v ->So when you think about scale, I think '25, '26,</v>

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we're gonna see new business models emerge

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and your differentiation is gonna be different.

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So I would challenge us all to think about,

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where's your value prop in the future?

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<v ->I don't know if it's gonna be 2025,</v>

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but I think they're getting really close with humanoids

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being able to tackle really complex tasks

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with finger dexterity and whatnot,

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and that's gonna be a game changer

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for quality productivity, so many things.

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<v ->Well, I want to thank everybody for their insights.</v>

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Seems that 2025 is a turning point.

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So let's regroup early in '26

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to see if we've moved the needle in terms of value creation.