WEBVTT 1 00:00:00.400 --> 00:00:03.160 The health care industry is facing major challenges. 2 00:00:03.160 --> 00:00:05.800 It has to deliver better outcomes, greater value 3 00:00:05.800 --> 00:00:09.440 and more personalization for patients and physicians. 4 00:00:09.440 --> 00:00:12.400 Generative AI, with its powerful tools for solving problems, 5 00:00:12.400 --> 00:00:15.400 is uniquely placed to address these challenges. 6 00:00:19.400 --> 00:00:22.440 Generative AI tools can mine large amounts of data, 7 00:00:22.440 --> 00:00:27.280 they can derive insights, and they can personalize content. 8 00:00:27.280 --> 00:00:30.600 Many traditional pharma and AI challenger companies are already beginning 9 00:00:30.600 --> 00:00:34.080 to use these tools in drug discovery, in clinical trials 10 00:00:34.080 --> 00:00:35.760 and in other areas. 11 00:00:37.240 --> 00:00:39.000 How is this possible? 12 00:00:39.000 --> 00:00:43.080 Discovering a drug involves finding a new chemical structure. 13 00:00:43.080 --> 00:00:45.200 Chemistry is, of course, a language 14 00:00:45.200 --> 00:00:48.200 and these new generative AI algorithms are language-based. 15 00:00:48.200 --> 00:00:51.400 So, when we teach chemistry to these large language models, 16 00:00:51.400 --> 00:00:54.080 we expect to be able to discover new drug molecules more quickly. 17 00:00:55.920 --> 00:00:58.360 Generative AI algorithms can also be used in clinical trials. 18 00:00:58.360 --> 00:01:02.440 By synthesizing the historical records for thousands of previous studies, 19 00:01:02.440 --> 00:01:06.440 it can help to define the best design for a new trial. 20 00:01:06.440 --> 00:01:10.360 Looking ahead, we see many applications for generative AI in health care. 21 00:01:10.360 --> 00:01:14.240 Of course, companies need to use these technologies in a responsible way. 22 00:01:14.240 --> 00:01:20.280 Always having a human in the loop – reviewing, validating and confirming what the AI algorithm is suggesting. 23 00:01:20.280 --> 00:01:24.160 But if we do it right, the potential is enormous.