A massive evolution is underway in CPG.
Consumer needs are changing
as people seek more personalized and purposeful experiences.
Markets are becoming more uncertain and volatile
in a sophisticated omnichannel retail landscape,
insights extracted from data can provide real competitive advantages.
Artificial intelligence transforms this data into value.
AI gives CPG firms the ability to
assess holistic trade-offs
across brands, markets and levers;
optimize portfolios, marketing plans,
and revenue & margin growth strategies;
anticipate, simulate, and dynamically adjust strategies based on the results.
Growth AI by BCG allows for data-driven decisions
across strategy, planning, and execution
through four main levers: innovation,
marketing,
price and promotion, and route-to-market.
The strategic growth
simulation allows CPG executives to visualize how each lever contributes
to growth and find the right lever mix to achieve growth targets.
Commercial spend optimization
gives marketing and sales teams the power to optimize and allocate
commercial spend at a granular level by brand, touchpoint and channel.
Price setting and Promo & Assortment Optimization enables
NRM and sales teams to perform price comparisons versus competitors,
discover the best price positioning for each SKU,
and optimize promotion, mechanics and product placement.
This is the time
when CPG firms can overcome obstacles
that have kept them from achieving the full potential of AI.
BCG can help.
Our Growth AI team combines unparalleled expertise
with the advanced AI skills of BCG X,
enabling CPG firms to rewire their organization
and enhance their business processes through desiloed operating models;
build their own durable AI capabilities through
recruiting and upskilling; create robust data foundations
with clear taxonomy and governance rules;
and develop a modular, scalable, and evolving
suite of AI solutions.
Our experienced squads rapidly
customize and transfer BCG’s proprietary
AI and digital tools to meet the unique needs of each organization,
resulting typically in 5 to 10 percent incremental top-line growth.
Take control of your data, unlock
its hidden value, and enable large-scale transformation.
Start your journey today.
Explore Growth AI by BCG.