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A massive evolution is underway in CPG.

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Consumer needs are changing

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as people seek more personalized
and purposeful experiences.

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Markets are becoming more uncertain
and volatile

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in a sophisticated
omnichannel retail landscape,

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insights extracted from data
can provide real competitive advantages.

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Artificial intelligence transforms
this data into value.

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AI gives CPG firms the ability to

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assess holistic trade-offs

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across brands, markets and levers;

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optimize portfolios, marketing plans,

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and revenue &
margin growth strategies;

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anticipate, simulate, and dynamically
adjust strategies based on the results.

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Growth AI by BCG
allows for data-driven decisions

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across strategy, planning, and execution

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through four main levers: innovation,

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marketing,

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price and promotion, and route-to-market.

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The strategic growth

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simulation allows CPG executives
to visualize how each lever contributes

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to growth and find the right lever
mix to achieve growth targets.

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Commercial spend optimization

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gives marketing and sales teams
the power to optimize and allocate

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commercial spend at a granular level
by brand, touchpoint and channel.

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Price setting and Promo &
Assortment Optimization enables

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NRM and sales teams to perform
price comparisons versus competitors,

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discover the best price positioning
for each SKU,

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and optimize promotion,
mechanics and product placement.

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This is the time

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when CPG firms
can overcome obstacles

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that have kept them
from achieving the full potential of AI.

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BCG can help.

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Our Growth AI team
combines unparalleled expertise

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with the advanced AI skills of BCG X,

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enabling CPG firms
to rewire their organization

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and enhance their business processes
through desiloed operating models;

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build their own durable
AI capabilities through

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recruiting and upskilling;
create robust data foundations

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with clear taxonomy
and governance rules;

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and develop a modular, scalable,
and evolving

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suite of AI solutions.

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Our experienced squads rapidly

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customize and transfer BCG’s proprietary

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AI and digital tools to meet
the unique needs of each organization,

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resulting typically in 5 to 10 percent
incremental top-line growth.

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Take control of your data, unlock

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its hidden value, and enable large-scale
transformation.

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Start your journey today.

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Explore Growth AI by BCG.