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A massive evolution is underway in CPG.

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Consumer needs are changing,

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as people seek more personalized
and purposeful experiences.

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Markets are becoming more uncertain
and volatile.

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In a sophisticated
omni-channel retail landscape,

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insights extracted from data
can provide real competitive advantages.

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Artificial intelligence
then transforms this data into value,

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giving CPG firms the ability to

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assess holistic trade-offs across brands,
markets, and levers;

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optimize portfolios, marketing plans, and revenue
and margin growth strategies;

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and anticipate, simulate, and dynamically
adjust strategies based on the results.

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Growth AI by BCG X

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allows for data-driven decisions
across strategy, planning, and execution

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through four main levers:

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innovation, marketing,

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price and promotion, and route-to-market.

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The strategic growth simulation allows CPG
executives to visualize how each lever

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contributes to growth and find the right
lever mix to achieve growth targets.

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Commercial spend optimization

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gives marketing and sales
teams the power to optimize and allocate

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commercial spend at a granular level
by brand, touchpoint, and channel.

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Price setting, and promo and
assortment optimization

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enables NRM and sales teams to perform
price comparisons versus competitors,

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discover the best price positioning
for each SKU,

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and optimize promotion mechanics
and product placement.

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This is the time when CPG firms
can overcome obstacles

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that have kept them
from achieving the full potential of AI.

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Our Growth AI team combines
unparalleled expertise

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with the advanced AI skills of BCG X,

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enabling CPG firms
to rewire their organization

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and enhance their business processes
through de-siloed operating models;

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build their own durable AI capabilities
through recruiting and upskilling;

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create robust data foundations with
clear taxonomy and governance rules;

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and develop a modular, scalable,
and evolving suite of AI solutions.

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Our experienced squads rapidly customize
and transfer BCG X's proprietary

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AI and digital tools to meet
the unique needs of each organization,

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resulting typically in 5% to 10%
incremental top-line growth.

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Take control of your data,

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unlock its hidden value, and enable
large-scale transformation.

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Start your journey today,

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explore Growth AI by BCG X.