A massive evolution is underway in CPG.
Consumer needs are changing,
as people seek more personalized and purposeful experiences.
Markets are becoming more uncertain and volatile.
In a sophisticated omni-channel retail landscape,
insights extracted from data can provide real competitive advantages.
Artificial intelligence then transforms this data into value,
giving CPG firms the ability to
assess holistic trade-offs across brands, markets, and levers;
optimize portfolios, marketing plans, and revenue and margin growth strategies;
and anticipate, simulate, and dynamically adjust strategies based on the results.
Growth AI by BCG X
allows for data-driven decisions across strategy, planning, and execution
through four main levers:
innovation, marketing,
price and promotion, and route-to-market.
The strategic growth simulation allows CPG executives to visualize how each lever
contributes to growth and find the right lever mix to achieve growth targets.
Commercial spend optimization
gives marketing and sales teams the power to optimize and allocate
commercial spend at a granular level by brand, touchpoint, and channel.
Price setting, and promo and assortment optimization
enables NRM and sales teams to perform price comparisons versus competitors,
discover the best price positioning for each SKU,
and optimize promotion mechanics and product placement.
This is the time when CPG firms can overcome obstacles
that have kept them from achieving the full potential of AI.
Our Growth AI team combines unparalleled expertise
with the advanced AI skills of BCG X,
enabling CPG firms to rewire their organization
and enhance their business processes through de-siloed operating models;
build their own durable AI capabilities through recruiting and upskilling;
create robust data foundations with clear taxonomy and governance rules;
and develop a modular, scalable, and evolving suite of AI solutions.
Our experienced squads rapidly customize and transfer BCG X's proprietary
AI and digital tools to meet the unique needs of each organization,
resulting typically in 5% to 10% incremental top-line growth.
Take control of your data,
unlock its hidden value, and enable large-scale transformation.
Start your journey today,
explore Growth AI by BCG X.