- Up to 250 million tires
are scrapped in the US every year,
and most end up dumped in landfills or burned.
My name is Michael Glotter, and this is my Impact in 60.
American Tire Distributors wanted to change
the end-of-life story for tires
and shrink the industry's carbon footprint.
We focused on one clear inefficiency.
Delivery trucks dropped off new tires and returned empty,
while retailers were looking for a sustainable way
to dispose of used tires.
The tire recycling business was a natural fit for ATD,
since it plays a pivotal role in the value chain.
We worked with the company to set up
a new tire recycling business
and helped track its impact using the CO2 AI platform.
The effort has disrupted the industry
with a new sustainability blueprint
and driven outsize impact potential for ATD.
And that's my Impact in 60.