WEBVTT

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- Up to 250 million tires

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are scrapped in the US every year,

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and most end up dumped
in landfills or burned.

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My name is Michael Glotter,
and this is my Impact in 60.

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American Tire Distributors
wanted to change

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the end-of-life story for tires

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and shrink the industry's
carbon footprint.

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We focused on one clear inefficiency.

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Delivery trucks dropped off
new tires and returned empty,

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while retailers were looking
for a sustainable way

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to dispose of used tires.

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The tire recycling business
was a natural fit for ATD,

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since it plays a pivotal
role in the value chain.

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We worked with the company to set up

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a new tire recycling business

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and helped track its impact
using the CO2 AI platform.

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The effort has disrupted the industry

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with a new sustainability blueprint

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and driven outsize
impact potential for ATD.

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And that's my Impact in 60.