WEBVTT

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Have you ever wondered how to recognize a customer

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who shops online using a laptop,
smartphone, and pops in store?

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Are they the same person?

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Customers use different devices
and touchpoints to interact

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with businesses across multiple channels,

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challenging businesses
to know who is engaging with them

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and how to personalize
their customer experience.

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To access these opportunities, businesses
need to consolidate

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these personal devices
and identifiers into individual profiles.

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This type of solution is called identity resolution.

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It is a reconciliation of normally separate omnichannel identifiers,

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organized into individual profiles

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to create a unique digital fingerprint for each customer.

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Untangling the complexity of omnichannel touchpoints,

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identity resolution provides
you with opportunities

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to personalize your customer's experience

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by clarifying where your customers are
and how they interact with your business.

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It also lays the foundation
for a 360 degree customer view,

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which can further expand your insights,
helping you to market more efficiently

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and to build stronger relationships
with your customers.

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Is your business making the most of its data?