WEBVTT

1
00:00:00.135 --> 00:00:02.580
(energetic upbeat music)

2
00:00:02.580 --> 00:00:06.210
<v ->30 years ago, BCG made a bet on India.</v>

3
00:00:06.210 --> 00:00:07.043
(transition whooshes)

4
00:00:07.043 --> 00:00:09.930
The conviction that this country, its markets,

5
00:00:09.930 --> 00:00:13.620
its entrepreneurs, its institutions, its people

6
00:00:13.620 --> 00:00:17.280
would not just grow but would shape the whole world.

7
00:00:17.280 --> 00:00:21.360
<v Narrator>In 1996, as India was buzzing with opportunity,</v>

8
00:00:21.360 --> 00:00:24.540
BCG made its commitment to India to shape strategy

9
00:00:24.540 --> 00:00:27.120
that creates lasting impact.

10
00:00:27.120 --> 00:00:29.460
What began with a focus on financial services

11
00:00:29.460 --> 00:00:33.216
and industrial goods grew into multi-sector capabilities.

12
00:00:33.216 --> 00:00:35.730
(energetic upbeat music continues)

13
00:00:35.730 --> 00:00:39.690
<v ->What gives me confidence is India's unique vantage point.</v>

14
00:00:39.690 --> 00:00:42.150
We understand growth and scale.

15
00:00:42.150 --> 00:00:44.760
We understand scarcity and innovation

16
00:00:44.760 --> 00:00:48.090
and we appreciate local realities and global ambition.

17
00:00:48.090 --> 00:00:50.760
That perspective has much to contribute,

18
00:00:50.760 --> 00:00:53.088
not only to Asia, but to the world.

19
00:00:53.088 --> 00:00:55.320
(energetic upbeat music continues)

20
00:00:55.320 --> 00:00:57.120
<v Narrator>A growing base of repeat clients</v>

21
00:00:57.120 --> 00:01:00.180
was a testament to the trust BCG had built.

22
00:01:00.180 --> 00:01:02.850
That trust earned us a seat at the table

23
00:01:02.850 --> 00:01:05.160
where pivotal decisions were influenced,

24
00:01:05.160 --> 00:01:07.020
industries transformed,

25
00:01:07.020 --> 00:01:11.190
and India's future was being defined, not as observers,

26
00:01:11.190 --> 00:01:14.550
but as trusted architects of strategy.

27
00:01:14.550 --> 00:01:16.560
<v ->We haven't just diagnosed</v>

28
00:01:16.560 --> 00:01:19.320
what capabilities companies need,

29
00:01:19.320 --> 00:01:21.720
we just haven't solved the problem.

30
00:01:21.720 --> 00:01:24.540
We have worked shoulder to shoulder

31
00:01:24.540 --> 00:01:27.660
with the leadership teams, the operating teams

32
00:01:27.660 --> 00:01:31.530
of these clients to actually build these businesses,

33
00:01:31.530 --> 00:01:33.294
build these capabilities.

34
00:01:33.294 --> 00:01:34.127
(bright upbeat music)

35
00:01:34.127 --> 00:01:35.490
<v Narrator>As the challenges evolved,</v>

36
00:01:35.490 --> 00:01:38.670
so did the capabilities required to solve them.

37
00:01:38.670 --> 00:01:42.030
The people we brought into the room led us forward.

38
00:01:42.030 --> 00:01:45.540
So we continue to build talent, strengthen culture,

39
00:01:45.540 --> 00:01:49.110
and broaden our capabilities with purpose.

40
00:01:49.110 --> 00:01:51.450
Growth expanded our footprint.

41
00:01:51.450 --> 00:01:54.330
People expanded our influence.

42
00:01:54.330 --> 00:01:57.030
What began as a team of consultants evolved

43
00:01:57.030 --> 00:01:59.790
into a multidisciplinary ecosystem.

44
00:01:59.790 --> 00:02:03.030
<v ->India was building something extraordinary.</v>

45
00:02:03.030 --> 00:02:05.070
A generation of problem solvers

46
00:02:05.070 --> 00:02:06.960
who did not just accept data,

47
00:02:06.960 --> 00:02:08.850
they built entire systems on it,

48
00:02:08.850 --> 00:02:10.950
who learned to build for a billion people

49
00:02:10.950 --> 00:02:14.370
under real constraints with limited margin for error.

50
00:02:14.370 --> 00:02:17.730
That quality of thinking, which is building for resilience,

51
00:02:17.730 --> 00:02:19.260
iterating under pressure,

52
00:02:19.260 --> 00:02:21.900
is exactly what the AI era demands.

53
00:02:21.900 --> 00:02:25.470
<v Narrator>Strategists, engineers, designers, researchers,</v>

54
00:02:25.470 --> 00:02:27.900
product managers, AI specialists.

55
00:02:27.900 --> 00:02:31.320
Together, they combine insight, innovation,

56
00:02:31.320 --> 00:02:35.400
and execution to accelerate value creation.

57
00:02:35.400 --> 00:02:38.070
From public infrastructure to classrooms

58
00:02:38.070 --> 00:02:42.300
and urban mobility, we are helping turn AI ambition

59
00:02:42.300 --> 00:02:44.970
into real-world impact.

60
00:02:44.970 --> 00:02:47.310
<v ->As AI reshapes our industry,</v>

61
00:02:47.310 --> 00:02:51.090
our responsibility isn't to simply adopt new technologies.

62
00:02:51.090 --> 00:02:54.060
It is to help our people build these capabilities,

63
00:02:54.060 --> 00:02:57.120
build confidence, and unlock opportunities

64
00:02:57.120 --> 00:02:59.730
that they will need to thrive in this world.

65
00:02:59.730 --> 00:03:02.940
<v Narrator>The next chapter won't be defined by AI alone,</v>

66
00:03:02.940 --> 00:03:06.180
but by how it's applied with strategy.

67
00:03:06.180 --> 00:03:09.270
<v ->That's why this combination of strategic clarity</v>

68
00:03:09.270 --> 00:03:11.790
and applied AI is so powerful.

69
00:03:11.790 --> 00:03:13.890
It's the recipe that allows us

70
00:03:13.890 --> 00:03:17.760
to deliver truly transformative impact for our clients.

71
00:03:17.760 --> 00:03:21.210
That's a different promise than traditional consulting.

72
00:03:21.210 --> 00:03:25.920
We are leaving something behind that creates real value.

73
00:03:25.920 --> 00:03:27.240
<v Narrator>30 years ago,</v>

74
00:03:27.240 --> 00:03:29.910
BCG made a conviction bet on India.

75
00:03:29.910 --> 00:03:33.360
30 years later, that conviction remains unchanged

76
00:03:33.360 --> 00:03:34.710
and the coming decades

77
00:03:34.710 --> 00:03:37.500
may hold the greatest possibilities yet.

78
00:03:37.500 --> 00:03:39.581
(bright upbeat music fades)