JSW Steel is India's leading integrated steel company.
With 14 plants across India,
JSW produces 24 million tons
of flat and long steel per year.
JSW's philosophy is to grow along with the society
and support India's growth.
What we are expecting is that
the Indian steel industry will double its capacity by 2030,
and triple its capacity by 2050.
But at the same time,
the steel industry in India is contributing up to 12%
of the CO2 emissions of the country.
So that is why it is very important
that we take actions right now
to decouple the emissions and the growth.
We look at the opportunity
that sustainability provides to JSW,
and we are committed to reduce our CO2 emissions
by 42% by 2030,
and we also aspire to achieve carbon neutrality by 2050,
20 years before India has committed
its carbon neutrality status.
In 2022, JSW partnered with BCG
to launch SEED,
Sustainable Energy Environment and Decarbonization.
We found BCG as the right partner
to make this change management happen.
They have the right international exposure,
they have the right understanding of the sector,
and the most important,
BCG understands JSW as a group, its business,
its ethics, and its operation style.
SEED is a large-scale transformation program
that drives both operational decarbonization
and cost efficiencies
by inspiring granular shop-level action plans.
SEED creates on-ground change management
and furthers operational efficiency efforts
for stakeholders across all levels.
The SEED program really helped us
to bring out the shop floor innovations on the forefront,
and it also helped increase the ownership
for people who own these projects, own these programs
in a large way.
SEED was further launched
at JSW's second-largest plant in Dolvi,
The climate action centers have encouraged JSW team members
to share hundreds of ideas
for lowering their plant's climate profile.
What has happened in these climate action centers,
the people have taken the ownership responsibilities
up to themselves,
and the individual has become himself a leader
to drive the initiatives.
And in the overall process, efficiencies also,
there are a number of things which have happened.
Within the period of six months,
almost 18 projects have completed in this period.
We have already achieved a little more than
50 kg per ton of core steel reduction in CO2.
This has given a lot of advantage
in terms of reducing our cost as well,
not only CO2 emissions.
It has also helped in reducing the cost.
When you reduce your emissions, you become more efficient.
Whether it is energy efficiency,
whether it is process efficiency,
that means you reduce the input of carbon
to the steelmaking processes,
so sustainability is a source of opportunity.
It actually provides business with some benefits.
SEED has helped in opening the mindset
of every process owner to identify key initiatives,
but we have identified more than 400 initiatives
and it has a capability to reduce 18 million tons
of CO2 emissions by 2030.
That is equivalent to taking out
almost 3.5 million cars from the road.
And it has been recognized as a change-management program
that can give the required big-scale impact.
And we are encouraged by the results
which has come from Dolvi and Vijayanagar.
Now we have determined that we will implement it across
JSW Steel at all operational sites,
and we are happy to help the entire sector as a whole
by disseminating the knowledge and the practices
that we have learned from the process.