WEBVTT 1 00:00:08.591 --> 00:00:10.385 - I don't think you need to be an economist, 2 00:00:10.385 --> 00:00:12.762 or a CEO to know one really important truth 3 00:00:12.762 --> 00:00:16.099 that the hardest job in America right now 4 00:00:16.099 --> 00:00:19.185 is to be a frontline supervisor. 5 00:00:19.185 --> 00:00:22.188 There's a very good chance that you are new in that job. 6 00:00:22.188 --> 00:00:25.650 There is a virtual certainty that everyone who works for you 7 00:00:25.650 --> 00:00:29.112 is new in their job, that there are pressures from the top, 8 00:00:29.112 --> 00:00:32.449 from the side, from customers, from your leadership. 9 00:00:32.449 --> 00:00:35.076 The really good news is that there are a set 10 00:00:35.076 --> 00:00:38.788 of very simple things that companies can do 11 00:00:38.788 --> 00:00:41.458 to wrap their arms around those frontline leaders, 12 00:00:41.458 --> 00:00:44.294 to attract and retain the people who attract 13 00:00:44.294 --> 00:00:46.963 and retain everyone else. 14 00:00:46.963 --> 00:00:47.797 The very first thing 15 00:00:47.797 --> 00:00:50.008 that we can do is actually just appreciate 16 00:00:50.008 --> 00:00:52.302 their contribution, that's both financially-- 17 00:00:52.302 --> 00:00:54.596 we can appreciate people in terms of money-- 18 00:00:54.596 --> 00:00:57.390 but also in terms of recognition, just appreciating 19 00:00:57.390 --> 00:00:59.851 and honoring the service and loyalty 20 00:00:59.851 --> 00:01:02.228 that many frontline supervisors have given 21 00:01:02.228 --> 00:01:03.813 to the organization. 22 00:01:03.813 --> 00:01:07.275 The second, and this is revealed very clearly 23 00:01:07.275 --> 00:01:11.654 in BCG's Deskless Worker Survey, is we can create clear 24 00:01:11.654 --> 00:01:15.366 and transparent career pathways that might not be a ladder, 25 00:01:15.366 --> 00:01:17.410 that might be a career honeycomb, 26 00:01:17.410 --> 00:01:21.414 but we can have open, honest, authentic conversations 27 00:01:21.414 --> 00:01:24.459 at the individual level about what it will take 28 00:01:24.459 --> 00:01:26.211 to achieve the next role. 29 00:01:26.211 --> 00:01:29.130 And the third is that we can consistently invest 30 00:01:29.130 --> 00:01:31.966 in that population--in our frontline leaders-- 31 00:01:31.966 --> 00:01:35.178 to give them the skills, not only technical, 32 00:01:35.178 --> 00:01:38.515 but also managerial, social and emotional, 33 00:01:38.515 --> 00:01:42.393 corporate history, cultural, that will enable them 34 00:01:42.393 --> 00:01:44.562 not only to advance into the next role, 35 00:01:44.562 --> 00:01:46.898 but to flourish and thrive in the job 36 00:01:46.898 --> 00:01:48.191 that they're in right now.